Back to top

Biography

Elvira is a Senior Lecturer (Academic) in Marketing at the Faculty of Management. She has led the BSc Marketing degree, BU's first inter-faculty degree, for 4.5 years and currently mentors new Programme Leader. Moreover, Dr Bolat is Global Engagement Leader at the Department of Marketing, Faculty of Management - responsible for driving BU's and Department's global agenda.

She is currently teaching and leading the following subjects: Strategic Applied Marketing (MBA), Digital Interactive Marketing (UG Business Studies and International Business Management programmes), Digital Marketing and Communications (UG Global Business Management programme), Developing Strategy for Global Markets (UG BSc Marketing programme). In the past she led and taught on Marketing Communications unit (PG), Developing Management Competencies unit (UG Business Studies), Introduction to Management unit (UG Business Studies), Contemporary Issues in Marketing unit (PG), Research in Business Management unit (UG Business Studies), Research Methods unit (PG)...

more

Research

Elvira's research covers digital aspects of businesses and its marketing. Her doctoral research focused on mobile technology capabilities and their role in service innovation practices in the creative SMEs.

She has written papers on the use of digital technology in the Higher Education.

She is deputy-chair for Business-to-Business Special Interest Group (SIG), Academy of Marketing and since 2013 has organised annual B2B Marketing colloquiums, as a result of which number of special issues were developed.

Her latest projects are (1) within the fashion industry with particular focus on luxury branding and digital marketing; (2) food poverty in the UK - creating awareness and building local partnerships in striking food poverty; (3) conversion postgraduate course – an agenda for engaging diverse learners; (4) role of a social journalism in attracting and supporting international students; (5) adoption of the IoT by SMEs and by consumers in the UK.

Favourites

Journal Articles

Chapters

  • Bolat, E., 2016. Discovering Magic of Mobile Technology in Business: Strategic Marketing Perspective. In: Stieler, M., ed. Creating Marketing Magic and Innovative Future Marketing Trends Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. Springer, 1125-1138.

Conferences

Internet Publications

Theses

  • Bolat, E., 2015. Mobile technology capabilities and their role in service innovation practices in creative SMEs. PhD Thesis. Bournemouth University, Faculty of Management, Department of Marketing.

Exhibitions

Others

  • Fletcher, Y., 2016. Persuasive packaging. Which? Published.
  • Pearl, J., 2016. What's really in your shampoo. Which? Published.

PhD Students

  • Ndasi Wilson (The co-alignment of online affiliate retail marketing strategy and e-philonthropy: Issues and prospects (completed, August 2017))
  • Marie Howell (Leveraging Social Media To Facilitate Sustainability for Entrepreneurial Startups Within A Digital Incubator in a Technical Cluster)
  • Claudia Vanzelotti (Digital marketing and marketisation in HE)
  • Ediz Edip Akcay (MEASURING CROSS-CATEGORY BRAND ALLIANCE PERFORMANCE - A TRIADIC PERSPECTIVE)

Profile of Teaching PG

  • Strategic Applied Marketing, MBA (2017-)
  • Advanced Marketing, MBA (elective unit), Unit Leader (2016-2017)
  • The Connected Consumer
  • Research Methods (2012-2013)
  • Contemporary Issues in Marketing (2010-2011)
  • (Unit Leader) Marketing Communications (2011-2016 )

Profile of Teaching UG

  • Digital Marketing and Communications, level 6, online, unit leader (2017-)
  • Developing Strategy for Global Markets, level 6, unit leader (2017-)
  • BSc (Hons) Marketing - Programme Leader (across all levels)
  • (Unit Leader) Digital (Interactive) Marketing (2014 - )
  • Developing management competencies (2013-2014)
  • Introduction to Management (2012-2013)

Invited Lectures

  • 28 April 2017: Russia and EU Future - contribution to roundtable discussion 'The EU at an inflection point', World Economy Department, Russian Diplomatic Academy, Moscow, Russia
  • 24 Apr 2017 - Keynote speech: Digital Tansformation: Implications for Academia and Practice, Financial University, Moscow, Russia
  • 6 Jan 2016 - Creativity in Communication: Master-Class in Bournemouth University International College
  • 11 January 2017 - Creativity in Communications: Master-class in Bournemouth University International College
  • 15 Nov 2016 - Keynote speech: Digital Tansformation: Implications for Academia and Practice, MEAConf 2016
  • 1 October 2015. Guest lecture on "Changing Nature of Marketing Communications: Lessons from Science", Financial University under the Government of the Russian Federation, Faculty of Management, Moscow, Russia
  • 4 October 2015. Guest lecture on "Marketing as a Career Choice: Merging Creativity & Science", UK Education Exhibition, British Consul, Ritz Carlton, Moscow, Russia
  • 18 March 2015. Guest lecture on "Global Economy – a Digital Future: Bournemouth – a world’s digital hub", Financial University under the Government of the Russian Federation, Moscow, Russia
  • 7 October 2014. Guest lecture on "Changing nature of marketing communications", UK Education Exhibition, British Consul, Corithia Hotel, St. Petersburg, Russia
  • 5 October 2014. Guest lecture on "Changing nature of marketing communications", UK Education Exhibition, British Consul, Ritz Carlton, Moscow, Russia

Grants

  • From Compassion to Defence: Exploring Service Brands’ Trust Repair Mechanisms across Traditional and Digital Media (Academy of Marketing, 01 Aug 2017). Awarded
  • Marketing industry competitions and their role in fusing research, education & professional practice (Bournemouth University, URAP, 05 Jun 2017). Awarded
  • Investigating Forms of Leadership in a Digital Age (Bournemouth University, URAP, 04 Jun 2017). Awarded
  • Trust repair in the service sectorThis item is a favourite (BU QR, 01 Dec 2016). Awarded
  • Student adoption, use and relationship with wearable technology and telematics (Bournemouth University, URAP, 18 Jan 2016). Awarded
  • Shampoo Marketing Analysis (Which?, 01 Jan 2016). Awarded
  • Sad Reality or Bright Future? Exploring the adoption and deployment of the Internet of Things (IoT) by UK SMART SMEs. (FACULTY OF MANAGEMENT RESEARCH INVESTMENT FUND, Bournemouth University, 22 Nov 2015). In Progress
  • This is where I study: Social Journalism on Facebook (Bournemouth University, Fusion Investment Fund, FIF strand: Co-creation and co-production, 01 Feb 2015). Completed
  • FBU (Financial University and Bournemouth University) Workshop: Digital momentum for SMEs (Santander, 04 Jan 2015). Awarded
  • Co-creating a Multiple Choice Question repository with students and for all students (Bournemouth University, Fusion Investment Fund, FIF strand: Co-creation and co-production, 30 Nov 2014). Completed
  • B2B MARKETING COLLOQUIUM "Recent Challenges and Advances in B2B Marketing" (Santander, 03 Feb 2014). Completed

External Responsibilities

Public Engagement & Outreach Activities

  • Lies and scandals: whatever happened to trust?; Festival of Learning 2017
  • Digital Me Exhibition. BU Festival of Learning 2017
  • Digital Me, BU Global Festival of Learning in China 2017
  • Business Consultancy Pop-up store, BU Festival of Enterprise 2016
  • Digital Me Pop-up Photo Gallery; ESRC Festival of Social Science 2016; http://digitalmebu.wordpress.com
  • Tweet, like, snap and share to generate business: 6 tips in 60 minutes. BU Global Festival of Learning in China
  • Digital Planet and its People, BU Global Festival of Learning in China
  • Parallel worlds: real life vs digital personalities. BU Festival of Learning 2016, in partnership with Barclays Digital Eagle Labs
  • BU Summer Breaks / workshop 2016
  • BU Summer Breaks / workshop 2014
  • BU Summer Breaks / workshop 2015
  • The Festival of Learning On-Tour 2015. Raising awareness about food poverty, food waste and teaching public to grow own fruits and veg. Bournemouth Town Centre, 13th June.
  • The Hunger Games: Let’s Win Together!, Festival of Learning 2015, BU, 16th July.
  • Academic workshop "Mobile momentum: Creating opportunities and being SMART", Budmouth College, Weymouth, 4 December 2013
  • BU Festival of Learning workshop "Mobile technology: Distraction or touch point in education and professional development?", Bournemouth University, 11 June 2013. Co-facilitators: Elvira Bolat, Dr. Milena Bobeva, Dr. Kaouther Kooli
  • BU Festival of Learning workshop "Mobile momentum: Creating opportunities and being SMART", Bournemouth University, 10 June 2013

Networks

  • Women's Academic Network at BU

Qualifications

  • PhD in Strategic marketing/management (Bournemouth University, 2015)
  • PGCE in Education Practice (Bournemouth University, 2015)
  • MSc in Management with Marketing (2009)
  • BA (Hons) in Economics (2008)
  • BA (Hons) in Finance and Investment Management (2008)

Honours

  • You are Brilliant! award, Student Experience category, CEL co-creation project (Student Union, Bournemouth University, 2017) (Student Union, 2017)
  • You are Brilliant! award, Student Experience category: teaching in DIM unit (Student Union, Bournemouth University, 2017) (Student Union, 2017)
  • 3rd Prize BU Research Photography Competition 2017 (Bournemouth University, 2017)
  • You are Brilliant! award, Student Experience category (Student Union, Bournemouth University, 2017)
  • TEL Toolkit: Certificate of Contribution to Learning Excellence (Centre for Excellence in Learning, Bournemouth University, 2016)
  • Nominated for Vice-Chancellor's Staff Awards 2016: Unsung Hero category (Bournemouth University, 2016)
  • You'Re Brilliant Award; student experience category (BU Service Excellence and BU Student Union, 2016)
  • 1st Prize for IDM Student Competition 2016, consultancy project for Virgin Money Giving, winning team: DigiThink. Link to further info - http://dma.org.uk/press-release/digithink-wins-idm-student-marketing-competition-2016 (Institute of Direct and Digital Marketing (IDM), 2016)
  • Best Paper in Track "HE Marketing" Award. (Academy of Marketing, 2016)
  • You are Brilliant! award, Student Experience category (Student Union Bournemouth University, 2016)
  • You are Brilliant! award, Student Experience category (Student Union Bournemouth University, 2015)
  • Nominated for Vice-Chancellor's Staff Awards 2015: Global BU category (Bournemouth University, 2015)
  • Nominated for Vice-Chancellor's Staff Awards 2014: Collaborative Team (Bournemouh University, 2014)
  • Best paper in track: “Competitive intelligence, analysis and strategy” for the paper “Exploring the mobile technology deployment process in a creative B2B service industry” (Academy of Marketing, 2012)

Memberships

The data on this page was last updated at 04:06 on October 18, 2017.