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Biography

Elvira is a Senior Lecturer (Academic) in Marketing at the Faculty of Management. She is a Programme Leader for BSc Marketing degree, BU's first inter-faculty degree. Moreover, Dr Bolat is Global Engagement Leader at the Department of Marketing, Faculty of Management - responsible for driving BU's and Department's global agenda.

She is currently teaching and leading the following subjects: Advanced Marketing (MBA), Digital Interactive Marketing (UG Business Studies and International Business Management programmes), Digital Marketing Communications (UG Global Business Management programme). In the past she led and taught on Marketing Communications unit (PG), Developing Management Competencies unit (UG Business Studies), Introduction to Management unit (UG Business Studies), Contemporary Issues in Marketing unit (PG), Research in Business Management unit (UG Business Studies), Research Methods unit (PG).

She is Deputy Chair for the Academy of Marketing B2B SIG and has interest and expertise in researching and consulting SMEs within the creative B2B sector...

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Research

Elvira's research covers digital aspects of businesses and its marketing. Her doctoral research focused on mobile technology capabilities and their role in service innovation practices in the creative SMEs.

She has written papers on the use of digital technology in the Higher Education.

She is deputy-chair for Business-to-Business Special Interest Group (SIG), Academy of Marketing and since 2013 has organised annual B2B Marketing colloquiums, as a result of which number of special issues were developed.

Her latest projects are (1) within the fashion industry with particular focus on luxury branding and digital marketing; (2) food poverty in the UK - creating awareness and building local partnerships in striking food poverty; (3) conversion postgraduate course – an agenda for engaging diverse learners; (4) role of a social journalism in attracting and supporting international students; (5) adoption of the IoT by SMEs and by consumers in the UK.

Favourites

Journal Articles

Chapters

  • Bolat, E., 2016. Discovering Magic of Mobile Technology in Business: Strategic Marketing Perspective. In: Stieler, M., ed. Creating Marketing Magic and Innovative Future Marketing Trends Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. Springer, 1125-1138.

Conferences

  • Robson, J., Memery, J., Jackson, C., Sit, J., Bolat, E., Ashraf, S. and Birch, S., 2017. Trust Me: I’m no longer a damaged brand. In: McIntyre, C., ed. 3rd international colloquium on design, brand and marketing 5 April 2017 Bournemouth University.
  • Kooli, K., Akcay, E.E. and Bolat, E., 2017. Conceptualising Cross-Category Brand in Emerging Country Context: Merging Associative Network Memory Model and Resource Based View. In: 2017 Annual Conference of Emerging Markets Conference 5-7 January 2017 Indian Institute of Management Lucknow, Noida campus, India.
  • Bolat, E., Dogan, H., Biggins, D., Dupac, M. and Crowley, E., 2016. Empowering University Students Through Online Multiple Choice Questions. In: 9th annual International Conference of Education, Research and Innovation 14-16 November 2016 Valencia, Spain.
  • Bolat, E. and Samuelson-Cramp, F., 2016. Helping the world one ‘like’ at a time – The rise of the Slacktivist. In: Grigore, G., Stancu, A. and Borgonovi, E., eds. 5th International Corporate Social Responsibility Conference 6-7 October 2016 Boconni University, Milan, Italy. Boconni University, Milan, Italy: ASE Publishing, Bucharest, Romania, 12-13.
  • Bolat, E., 2016. Social media ‘on the go’: Examining the impact of age. In: Academy of Marketing 4-7 July 2016 Newcastle, UK.
  • Bolat, E. and Memery, J., 2016. Meaningful CSR Communication via Digital Media. In: Academy of Marketing 4-7 July 2016 Newcastle, UK.
  • Bolat, E., O'Sullivan, H. and Sreedharan, C., 2016. Radicalising the Marketing of Higher Education: Learning from students - generated social media data. In: Academy of Marketing 4-7 July 2016 Newcastle, UK.
  • Bolat, E., 2016. Discovering magic of mobile technology in business: strategic marketing perspective. In: Academy of Marketing Science 16-21 May 2016 Orlando, USA.
  • Bolat, E., 2016. Future of marketing as add on discipline: An agenda for engaging diverse learners. In: Contemporary Thought in HE Marketing Colloquium 27 April 2016 Bournemouth, UK.
  • Bolat, E., O'Sullivan, H. and Sreedharan, C., 2016. Listening to students' conversations and stories - how, what and where? In: Contemporary Thought in HE Marketing Colloquium. 27 April 2016 Bournemouth, UK.
  • Biggins, D., Crowley, E., Bolat, E., Dupac, M. and Dogan, H., 2015. Using Peerwise to improve engagement and learning. In: The European Conference on Education 1-5 July 2015 Brighton, United Kingdom. Japan: The International Academic Forum (IAFOR), 585-602.
  • Akcay, E.E., Kooli, K. and Bolat, E., 2015. MEASURING CROSS-CATEGORY BRAND ALLIANCE PERFORMANCE - A TRIADIC PERSPECTIVE. In: Kooli, K., Bolat, E. and Sarkici, I., eds. 2nd B2B Marketing Colloquium: B2B in a Transnational Context 20 March 2015 Regent's University, London, UK.
  • Bolat, E. and Bobeva, M., 2014. Using tablets for e-assessment of project-based learning. In: 13th European Conference on e-Learning ECEL-2014 30-31 October 2014 Copenhagen, Denmark.
  • Bolat, E., 2014. Why to use mobile technology? In: Academy of Marketing Conference 2014 7-10 July 2014 Bournemouth, UK.
  • Bolat, E., 2014. Mobility - Unveiling the essence and value of mobility. In: European Academy of Marketing Conference 3-6 June 2014 Valencia, Spain. Valencia: European Academy of Marketing; Universitat de València, 174.
  • Bolat, E. and Bobeva, M., 2014. Using Tablets for e-Assessment of Project-Based Learning. 56-64.
  • Bolat, E., Kooli, K. and Wright, L.T., 2013. Motivation of social media users to engage with brands’ fanpages. In: 2013 MAG Scholar Conference 11-14 November 2013 Dubai.
  • Bolat, E. and Kooli, K., 2013. Mobile Social Media as a Strategic Capability: Expanding Opportunties Social Media Has to Offer to B2B Firms. In: Academy of Marketing 9-11 July 2013 Cardiff.
  • Bolat, E. and Apostolakis, C., 2012. Mobile Technology Capabilities in Creative Industries: A Resource-based Perspective. In: British Academy of Management 11-13 September 2012 Cardiff, University of Cardiff.
  • Bolat, E. and Aroean, L., 2012. Mobile technology deployment in creative B2B service industry. In: Mickelsson, J. and Helkkula, A., eds. AMA SERVSIG International Service Research Conference 7-9 June 2012 Helsinki, Finland. Helsinki, Finland: Hanken School of Economics, 50.
  • Bolat, E. and Aroean, L., 2012. Does mobile technology influence service innovation? In: Mickelsson, J. and Helkkula, A., eds. AMA SERVSIG International Service Research Conference 7-9 June 2012 Helsinki, Finland. Helsinki, Finland: Hanken School of Economics, 27.
  • Bolat, E., Aroean, L. and Robson, J.. Exploring the mobile technology deployment process in a creative B2B service industry. In: Academy of Marketing Conference 2012 2-5 July 2012 Southampton, UK.
  • Bolat and Apostolakis, C.. Mobile technology capabilities in creative service firms: A resource-based perspective. In: British Academy of Management 11-13 September 2012 Cardiff.

Theses

  • Bolat, E., 2015. Mobile technology capabilities and their role in service innovation practices in creative SMEs. PhD Thesis. Bournemouth University, Faculty of Management, Department of Marketing.

Exhibitions

Others

  • Fletcher, Y., 2016. Persuasive packaging. Which? Published.
  • Pearl, J., 2016. What's really in your shampoo. Which? Published.

PhD Students

  • Seewraj Seeparsad (SEO and Analytics effectiveness for SMEs)
  • Ndasi Wilson (The co-alignment of online affiliate retail marketing strategy and e-philonthropy: Issues and prospects)
  • Marie Howell (Leveraging Social Media To Facilitate Sustainability for Entrepreneurial Startups Within A Digital Incubator in a Technical Cluster)
  • Claudia Vanzelotti (Digital marketing and marketisation in HE)
  • Ediz Edip Akcay (MEASURING CROSS-CATEGORY BRAND ALLIANCE PERFORMANCE - A TRIADIC PERSPECTIVE)

Profile of Teaching PG

  • Advanced Marketing, MBA (elective unit), Unit Leader
  • The Connected Consumer
  • Research Methods (2012-2013)
  • Contemporary Issues in Marketing (2010-2011)
  • (Unit Leader) Marketing Communications (2011- )

Profile of Teaching UG

  • BSc (Hons) Marketing - Programme Leader (across all levels)
  • (Unit Leader) Digital (Interactive) Marketing (2014 - )
  • Developing management competencies (2013-2014)
  • Introduction to Management (2012-2013)

Invited Lectures

  • 28 April 2017: Russia and EU Future - contribution to roundtable discussion 'The EU at an inflection point', World Economy Department, Russian Diplomatic Academy, Moscow, Russia
  • 24 Apr 2017 - Keynote speech: Digital Tansformation: Implications for Academia and Practice, Financial University, Moscow, Russia
  • 6 Jan 2016 - Creativity in Communication: Master-Class in Bournemouth University International College
  • 11 January 2017 - Creativity in Communications: Master-class in Bournemouth University International College
  • 15 Nov 2016 - Keynote speech: Digital Tansformation: Implications for Academia and Practice, MEAConf 2016
  • 1 October 2015. Guest lecture on "Changing Nature of Marketing Communications: Lessons from Science", Financial University under the Government of the Russian Federation, Faculty of Management, Moscow, Russia
  • 4 October 2015. Guest lecture on "Marketing as a Career Choice: Merging Creativity & Science", UK Education Exhibition, British Consul, Ritz Carlton, Moscow, Russia
  • 18 March 2015. Guest lecture on "Global Economy – a Digital Future: Bournemouth – a world’s digital hub", Financial University under the Government of the Russian Federation, Moscow, Russia
  • 7 October 2014. Guest lecture on "Changing nature of marketing communications", UK Education Exhibition, British Consul, Corithia Hotel, St. Petersburg, Russia
  • 5 October 2014. Guest lecture on "Changing nature of marketing communications", UK Education Exhibition, British Consul, Ritz Carlton, Moscow, Russia

Grants

  • Marketing industry competitions and their role in fusing research, education & professional practice (Bournemouth University, URAP, 05 Jun 2017). Awarded
  • Investigating Forms of Leadership in a Digital Age (Bournemouth University, URAP, 04 Jun 2017). Awarded
  • Trust repair in the service sectorThis item is a favourite (BU QR, 01 Dec 2016). Awarded
  • Student adoption, use and relationship with wearable technology and telematics (Bournemouth University, URAP, 18 Jan 2016). Awarded
  • Shampoo Marketing Analysis (Which?, 01 Jan 2016). Awarded
  • Sad Reality or Bright Future? Exploring the adoption and deployment of the Internet of Things (IoT) by UK SMART SMEs. (FACULTY OF MANAGEMENT RESEARCH INVESTMENT FUND, Bournemouth University, 22 Nov 2015). In Progress
  • This is where I study: Social Journalism on Facebook (Bournemouth University, Fusion Investment Fund, FIF strand: Co-creation and co-production, 01 Feb 2015). Completed
  • FBU (Financial University and Bournemouth University) Workshop: Digital momentum for SMEs (Santander, 04 Jan 2015). Awarded
  • Co-creating a Multiple Choice Question repository with students and for all students (Bournemouth University, Fusion Investment Fund, FIF strand: Co-creation and co-production, 30 Nov 2014). Completed
  • B2B MARKETING COLLOQUIUM "Recent Challenges and Advances in B2B Marketing" (Santander, 03 Feb 2014). Completed

External Responsibilities

Public Engagement & Outreach Activities

  • Business Consultancy Pop-up store, BU Festival of Enterprise 2016
  • Digital Me Pop-up Photo Gallery; ESRC Festival of Social Science 2016; http://digitalmebu.wordpress.com
  • Tweet, like, snap and share to generate business: 6 tips in 60 minutes. BU Global Festival of Learning in China
  • Digital Planet and its People, BU Global Festival of Learning in China
  • Parallel worlds: real life vs digital personalities. BU Festival of Learning 2016, in partnership with Barclays Digital Eagle Labs
  • BU Summer Breaks / workshop 2016
  • BU Summer Breaks / workshop 2014
  • BU Summer Breaks / workshop 2015
  • The Festival of Learning On-Tour 2015. Raising awareness about food poverty, food waste and teaching public to grow own fruits and veg. Bournemouth Town Centre, 13th June.
  • The Hunger Games: Let’s Win Together!, Festival of Learning 2015, BU, 16th July.
  • Academic workshop "Mobile momentum: Creating opportunities and being SMART", Budmouth College, Weymouth, 4 December 2013
  • BU Festival of Learning workshop "Mobile technology: Distraction or touch point in education and professional development?", Bournemouth University, 11 June 2013. Co-facilitators: Elvira Bolat, Dr. Milena Bobeva, Dr. Kaouther Kooli
  • BU Festival of Learning workshop "Mobile momentum: Creating opportunities and being SMART", Bournemouth University, 10 June 2013

Networks

  • Women's Academic Network at BU

Qualifications

  • PhD in Strategic marketing/management (Bournemouth University, 2015)
  • PGCE in Education Practice (Bournemouth University, 2015)
  • MSc in Management with Marketing (2009)
  • BA (Hons) in Economics (2008)
  • BA (Hons) in Finance and Investment Management (2008)

Honours

  • 3rd Prize BU Research Photography Competition 2017 (Bournemouth University, 2017)
  • You are Brilliant! award, Student Experience category (Student Union, Bournemouth University, 2017)
  • TEL Toolkit: Certificate of Contribution to Learning Excellence (Centre for Excellence in Learning, Bournemouth University, 2016)
  • Nominated for Vice-Chancellor's Staff Awards 2016: Unsung Hero category (Bournemouth University, 2016)
  • You'Re Brilliant Award; student experience category (BU Service Excellence and BU Student Union, 2016)
  • 1st Prize for IDM Student Competition 2016, consultancy project for Virgin Money Giving, winning team: DigiThink. Link to further info - http://dma.org.uk/press-release/digithink-wins-idm-student-marketing-competition-2016 (Institute of Direct and Digital Marketing (IDM), 2016)
  • Best Paper in Track "HE Marketing" Award. (Academy of Marketing, 2016)
  • You are Brilliant! award, Student Experience category (Student Union Bournemouth University, 2016)
  • You are Brilliant! award, Student Experience category (Student Union Bournemouth University, 2015)
  • Nominated for Vice-Chancellor's Staff Awards 2015: Global BU category (Bournemouth University, 2015)
  • Nominated for Vice-Chancellor's Staff Awards 2014: Collaborative Team (Bournemouh University, 2014)
  • Best paper in track: “Competitive intelligence, analysis and strategy” for the paper “Exploring the mobile technology deployment process in a creative B2B service industry” (Academy of Marketing, 2012)

Memberships

The data on this page was last updated at 04:02 on April 28, 2017.