Dr Ashley Woodfall
- 01202 965869
- awoodfall at bournemouth dot ac dot uk
- http://orcid.org/0000-0001-6051-9267
- Senior Principal Academic
- Weymouth House W211, Talbot Campus, Fern Barrow, Poole, BH12 5BB
Biography
Ashley worked in the television industry for many years before joining the teaching and research community at Bournemouth University. He is a Fellow of the Royal Society of Arts and the Higher Education Academy and lectures in media production and theory. He holds an MA in producing film and television, a PGCE in educational practice and a PhD in children’s media industries and audiences, with a primary research focus on children and cross-platform media. He is Co-convenor of the Children’s Media Foundation (CMF) Academic Advisory Board and a member of the CMF’s Executive Group, as well as Co-Editor of the Children’s Media Yearbook. Ashley was a member of Andrew Bissell’s and Ross Adamson’s successful doctoral supervisory team and is currently supervising Yunfei Li, Alan Fox, Dee Hughes, Annie East and Aneta Postek’s doctoral research – and is keen to work with any future PhD researchers who may have an interest in children’s media/lived experience.
His learning and teaching activity spans undergraduate and postgraduate TV, Photography and Film production and theory... Ashley is a Senior Principal Academic and was Head of the Media Production Department between 2018 and 2021, having previously been Head of Education and Professional Practice for the department and Programme Leader of BA (Hons) Television Production. Ashley’s practice experience includes producing and directing factual, news, continuity, promos, commercials, entertainment and comedy; often with an interactive slant, and mostly within Children's TV. As a Producer and Director, he has worked with the likes of Sasha Baron Cohen, Dave Berry and Simon Amstell. Whilst at Nickelodeon he devised, produced and directed innovative interactive music and game shows. For BBC Children's (where he was part of the Emmy award winning Interactive team) he created multi-platform content that spanned online, interactive and broadcast. Ashley’s career began within MTV and LWT’s camera departments, and he still very much enjoys picking up a camera (video or stills) when the opportunity arrives.
moreFavourites
- Anna, H. et al., 2022. The Children’s Media Yearbook 2022. The Children's Media Foundation.
- Woodfall, A. and Zezulkova, M., 2019. Children’s Culture. The International Encyclopedia of Media Literacy. Wiley.
- Woodfall, A., Parry, B., Scott, F. and Cannon, M., 2019. Guest editorial: Young Children’s Engagements with Digital Media. Media Education Research Journal, 8 (2), 5-9.
- Herrero-Diz, P., Ramos-Serrano, M. and Woodfall, A., 2019. Youth prosumers and character strengths. The Routledge Handbook of Positive Communication: Contributions of an Emerging Community of Research on Communication for Happiness and Social Change. 278-285.
- Woodfall, A. and Zezulkova, M., 2017. What ‘children’ experience and ‘adults’ may overlook: phenomenological approaches to media practice, education and research. In: Lemish, D., Jordan, A. and Rideout, V., eds. Children, Adolescents, and Media: The Future of Research and Action. London & New York: Routledge.
- Woodfall, A., Van Raalte, C., Wallis, R. and Dent, T., 2016. Is Higher Education unfit for purpose in the preparation of young people work in media industries? In: Media Education Summit 4-5 November 2016 Rome.
- Berger, R. and Woodfall, A., 2016. Remediated Pedagogies? The Secret Life of Six Year Olds. In: Readman, M., ed. Teaching and Learning on Screen: Mediated Pedagogies. London: Palgrave MacMillan.
- Woodfall, A. and Zezulkova, M., 2016. What ‘Children’ Experience and ‘Adults’ May Overlook: Phenomenological Approaches to Media Practice, Education and Research. Journal of Children and Media, 10 (1), 98-106.
- Woodfall, 2015. The ‘Platform Agnostic’ Child? What Practice and Research Might be Missing. In: Comparing Children’s Media around the World: Policies, Texts and Audiences 4 September 2015 University of Westminster.
- Woodfall, A., 2015. Do We Only Find What We Go Looking For? (Dialogic Phenomenological Research Approaches with Children). In: Festival of Learning 16 July 2015 Bournemouth University.
- Woodfall, A., 2015. Is there such a thing as Children’s Television anyway? In: ‘The Story of Children's Television’ 6-7 July 2015 University of Warwick.
- Woodfall, A. and Zezulkova, M., 2015. ‘Media is a Plural’ – What Children Might Know and Research May Seem to Forget. In: International Conference on Communication and Mass Media 11-15 May 2015 Athens, Greece.
- Woodfall and Woodfall, A., 2015. Children's cross-platform media preferences: a sense of kindness and a want for learning? PhD Thesis. Bournemouth University, Faculty of Media and Communication.
- Berger, R. and Woodfall, A., 2012. The Digital Utterance: A Crossmedia Approach to Media Education. In: Ibrus, I. and Scolari, C.A., eds. Crossmedia Innovations: Texts, Markets, Institutions. Frankfurt am Main: Peter Lang.
- Woodfall, A., 2011. Born of Big Brother: celebrity, interactivity and the thinnest of screens. Celebrity Studies, 2 (2), 227-229.
- Woodfall, A., 2011. Born of Big Brother: Celebrity, Interactivity and the Thinnest of Screens. Celebrity Studies, 2.
Journal Articles
- Woodfall, A., Parry, B., Scott, F. and Cannon, M., 2019. Guest editorial: Young Children’s Engagements with Digital Media. Media Education Research Journal, 8 (2), 5-9.
- Woodfall, A. and Zezulkova, M., 2016. What ‘Children’ Experience and ‘Adults’ May Overlook: Phenomenological Approaches to Media Practice, Education and Research. Journal of Children and Media, 10 (1), 98-106.
- Woodfall, A., 2011. Born of Big Brother: celebrity, interactivity and the thinnest of screens. Celebrity Studies, 2 (2), 227-229.
- Woodfall, A., 2011. Born of Big Brother: Celebrity, Interactivity and the Thinnest of Screens. Celebrity Studies, 2.
Books
- Anna, H. et al., 2022. The Children’s Media Yearbook 2022. The Children's Media Foundation.
- Woodfall, A., Aktuna, Z., Clarke, C., Page, R., Player, N. and Sturrock, J., 2022. Future Stories. Feria Urbanism.
Chapters
- Woodfall, A. and Zezulkova, M., 2019. Children’s Culture. The International Encyclopedia of Media Literacy. Wiley.
- Herrero-Diz, P., Ramos-Serrano, M. and Woodfall, A., 2019. Youth prosumers and character strengths. The Routledge Handbook of Positive Communication: Contributions of an Emerging Community of Research on Communication for Happiness and Social Change. 278-285.
- Woodfall, A. and Zezulkova, M., 2017. What ‘children’ experience and ‘adults’ may overlook: phenomenological approaches to media practice, education and research. In: Lemish, D., Jordan, A. and Rideout, V., eds. Children, Adolescents, and Media: The Future of Research and Action. London & New York: Routledge.
- Berger, R. and Woodfall, A., 2016. Remediated Pedagogies? The Secret Life of Six Year Olds. In: Readman, M., ed. Teaching and Learning on Screen: Mediated Pedagogies. London: Palgrave MacMillan.
- Berger, R. and Woodfall, A., 2012. The Digital Utterance: a cross-media approach to media education. In: Ibrus, I. and Scolari, C.A., eds. Crossmedia Innovations: Texts, Markets, Institutions, Education.. Oxford: Peter Lang., 111-125.
- Berger, R. and Woodfall, A., 2012. The Digital Utterance: A Crossmedia Approach to Media Education. In: Ibrus, I. and Scolari, C.A., eds. Crossmedia Innovations: Texts, Markets, Institutions. Frankfurt am Main: Peter Lang.
Conferences
- Woodfall, A., Van Raalte, C., Wallis, R. and Dent, T., 2016. Is Higher Education unfit for purpose in the preparation of young people work in media industries? In: Media Education Summit 4-5 November 2016 Rome.
- Woodfall, 2015. The ‘Platform Agnostic’ Child? What Practice and Research Might be Missing. In: Comparing Children’s Media around the World: Policies, Texts and Audiences 4 September 2015 University of Westminster.
- Woodfall, A., 2015. Do We Only Find What We Go Looking For? (Dialogic Phenomenological Research Approaches with Children). In: Festival of Learning 16 July 2015 Bournemouth University.
- Woodfall, A., 2015. Is there such a thing as Children’s Television anyway? In: ‘The Story of Children's Television’ 6-7 July 2015 University of Warwick.
- Woodfall, A. and Zezulkova, M., 2015. ‘Media is a Plural’ – What Children Might Know and Research May Seem to Forget. In: International Conference on Communication and Mass Media 11-15 May 2015 Athens, Greece.
- Woodfall, 2012. It’s all Cross-platform to me - Children and their Media Worlds. In: MeCCSA PGN Conference 17-20 September 2012 Loughborough University.
- Woodfall, A., 2012. The Dialogic Act and Learner’s Voice: A Dialogue. In: Fusion: Sharing Educational Enhancements 6 June 2012 Bournemouth University.
Theses
- Woodfall and Woodfall, A., 2015. Children's cross-platform media preferences: a sense of kindness and a want for learning? PhD Thesis. Bournemouth University, Faculty of Media and Communication.
Exhibitions
- Woodfall, A., Page, R. and Aktuna, Z.. Future Srories. Photography. Bobby's Bournemouth. 17-27 March 2022.
Posters
- Woodfall, A., 2011. Exploring Children’s ‘Needs’ in Cross-platform Media Environments: A Mixed Method Approach. In: Q Conference.
PhD Students
- Ross Adamson. Documentary Encounters: Making Sense of Documentary Filmmaking in Higher Education, (Completed)
- Andrew Bissell. Strangers in strange lands: a hermeneutic inquiry into becoming a journalist, (Completed)
- Alan Fox. Student Studio Pedagogy
- Yunfei Li. Chinese girls playing console game: what they think and might gain
- Aneta Postek, 2024. The tensions between realism and the use of puppets (animatronics) in movie production in the era of Virtual Production., (In progress)
- Annie East. Examining ways in which students relate to the risk assessment when working on independent projects, (In progress)
- Dee Hughes. Exploring Team Based Learning as a pedagogic tool on a scriptwriting programme, (In progress)
External Responsibilities
- The Media Education Research Journal (MERJ), Editor (2022-), https://merj.info/
- Children's Media Foundation, Co-Editor (2021-), https://www.thechildrensmediafoundation.org/the-childrens-media-yearbook-2020; Children's Media Yearbook
- Children’s Media Foundation, Executive Board Member (2017-), http://www.thechildrensmediafoundation.org/
- Children’s Media Foundation Academic Advisory Board, Board Member and Co-convenor (2016-), http://www.thechildrensmediafoundation.org/research
Internal Responsibilities
- Member, Quality Assurance and Enhancement Group
Journal Reviewing/Refereeing
- Celebrity Studies, Anonymous peer review, 01 Jan 2103
- Nordicom Review, Anonymous peer review, 01 Jan 2020
- Journal of Children and Media, Anonymous peer review, 01 Jan 2016
Public Engagement & Outreach Activities
- Photography in Conversation: Future Stories (19 Mar 2022)
- Knowing through Making: Exploratory Workshop for Educators and Researchers (14 Mar 2018)
- Messy Methods: Creative Research at Play (08 Jul 2017)
- The co-creation of unit assessments based on the principles of ‘backward design (10 Jun 2017)
- Mess and Mayhem: Creative / Reflective Methods at Play
Qualifications
- PhD in Children & Media (Bournemouth University, 2015)
- PGCE in Postgraduate Certificate in Education Practice (2014)
- MA in Producing Digital Film and Televsion (2009)
- HND in Broadcast Communications (Ravensbourne College, 1996)
Honours
- Fellow Higher Education Academy (Higher Education Academy, 2014)
- Fellow Royal Society of Arts (Royal Society of Arts, 2013)
Memberships
- Higher Education Academy, Fellow (2014-),
- MeCCSA (Media, Communication and Cultural Studies Association), Member (2011-), https://www.meccsa.org.uk/
- British Association of Film, Television and Screen Studies (BAFTSS), Member, https://www.baftss.org/
- European Communication Research and Education Association, Member,
- International Society for the Scientific Study of Subjectivity, Member,
- NAHEMI (National Association for Higher Education in the Moving Image), Member,
- Royal Society of Arts, Fellow,
- The Guild of Television Camera Professionals, Member,
- The Media Education Association, Member,