Ashley Woodfall

Dr Ashley Woodfall

  • Associate Professor of Children's Media
  • Weymouth House W211, Talbot Campus, Fern Barrow, Poole, BH12 5BB
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Ashley is an Associate Professor in Children’s Media, having previously been Head of Department, and before that Head of Education and Professional Practice, for the Department of Media Production and Programme Leader of BA (Hons) Television Production. He is a Fellow of the Royal Society of Arts and the Higher Education Academy and lectures in media production and theory. He holds an MA in producing film and television, a PGCE in educational practice and a PhD in children’s media industries and audiences, with a primary research focus on children’s media experiences and culture. Ashley is Editor of the Media Education Research Journal (MERJ) and Co-Editor of the Children’s Media Yearbook. He is a member of the Children’s Media Foundation (CMF) Executive Group and Co-convenor of the CMF’s Academic Advisory Board.

Ashley was a member of Andrew Bissell’s and Ross Adamson’s successful doctoral supervisory team and is currently supervising Yunfei Li, Alan Fox, Dee Hughes, Annie East, Christian Cohen and Aneta Postek’s doctoral research – and is keen to work with any future PhD researchers who may have an interest in children’s media/lived experience...



Journal Articles


  • The Children’s Media Yearbook 2023. The Children's Media Foundation.
  • Anna, H. et al., 2022. The Children’s Media Yearbook 2022. The Children's Media Foundation.
  • Woodfall, A., Aktuna, Z., Clarke, C., Page, R., Player, N. and Sturrock, J., 2022. Future Stories. Feria Urbanism.


  • Richard, B. and Woodfall, A., 2024. Dick and Dom in the Place/Space to Be: ‘Bogies’ as Situationist-Carnival. In: Noel, B., ed. Radical Children’s Television. Edinburgh: Edinburgh University Press.
  • Woodfall, A., 2023. Children’s Mental Health And Media: Tools For Talking About Feelings. In: Ashley, W. and Hannie, K., eds. Children’s Media Yearbook. Children’s Media Foundation, 77-78.
  • Woodfall, A. and Zezulkova, M., 2019. Children’s Culture. The International Encyclopedia of Media Literacy. Wiley.
  • Herrero-Diz, P., Ramos-Serrano, M. and Woodfall, A., 2019. Youth prosumers and character strengths. The Routledge Handbook of Positive Communication: Contributions of an Emerging Community of Research on Communication for Happiness and Social Change. 278-285.
  • Woodfall, A. and Zezulkova, M., 2017. What ‘children’ experience and ‘adults’ may overlook: phenomenological approaches to media practice, education and research. In: Lemish, D., Jordan, A. and Rideout, V., eds. Children, Adolescents, and Media: The Future of Research and Action. London & New York: Routledge.
  • Berger, R. and Woodfall, A., 2016. Remediated Pedagogies? The Secret Life of Six Year Olds. In: Readman, M., ed. Teaching and Learning on Screen: Mediated Pedagogies. London: Palgrave MacMillan.
  • Berger, R. and Woodfall, A., 2012. The Digital Utterance: a cross-media approach to media education. In: Ibrus, I. and Scolari, C.A., eds. Crossmedia Innovations: Texts, Markets, Institutions, Education.. Oxford: Peter Lang., 111-125.
  • Berger, R. and Woodfall, A., 2012. The Digital Utterance: A Crossmedia Approach to Media Education. In: Ibrus, I. and Scolari, C.A., eds. Crossmedia Innovations: Texts, Markets, Institutions. Frankfurt am Main: Peter Lang.


  • Woodfall, A., 2023. Who Do You Want to Be? Participatory Creative Method in a Study into Children’s Media and Aspirations. In: Children & Youth Perspectives: Theory, Research and Practice in European Contexts 14-15 September 2023 Charles University, Prague.
  • Woodfall, A., Van Raalte, C., Wallis, R. and Dent, T., 2016. Is Higher Education unfit for purpose in the preparation of young people work in media industries? In: Media Education Summit 4-5 November 2016 Rome.
  • Woodfall, 2015. The ‘Platform Agnostic’ Child? What Practice and Research Might be Missing. In: Comparing Children’s Media around the World: Policies, Texts and Audiences 4 September 2015 University of Westminster.
  • Woodfall, A., 2015. Do We Only Find What We Go Looking For? (Dialogic Phenomenological Research Approaches with Children). In: Festival of Learning 16 July 2015 Bournemouth University.
  • Woodfall, A., 2015. Is there such a thing as Children’s Television anyway? In: ‘The Story of Children's Television’ 6-7 July 2015 University of Warwick.
  • Woodfall, A. and Zezulkova, M., 2015. ‘Media is a Plural’ – What Children Might Know and Research May Seem to Forget. In: International Conference on Communication and Mass Media 11-15 May 2015 Athens, Greece.
  • Woodfall, 2012. It’s all Cross-platform to me - Children and their Media Worlds. In: MeCCSA PGN Conference 17-20 September 2012 Loughborough University.
  • Woodfall, A., 2012. The Dialogic Act and Learner’s Voice: A Dialogue. In: Fusion: Sharing Educational Enhancements 6 June 2012 Bournemouth University.





  • Woodfall, A., 2011. Exploring Children’s ‘Needs’ in Cross-platform Media Environments: A Mixed Method Approach. In: Q Conference.


  • Ashley, W., Hannie, K. and Woodfall, A., 2023. Editors’ Foreword: The Children’s Media Yearbook 2023. Children's Media Foundation. Published.
  • Woodfall, A. and Hannie, K., 2022. Editors’ Foreword: Children’s Media Yearbook 2022. The Children’s Media Foundation. Published.

PhD Students

  • Aneta Postek. The tensions between realism and the use of puppets (animatronics) in movie production in the era of Virtual Production., (In progress)
  • Annie East. Examining ways in which students relate to the risk assessment when working on independent projects, (In progress)
  • Christian Cohen, (In progress)
  • Dee Hughes. Exploring Team Based Learning as a pedagogic tool on a scriptwriting programme, (In progress)
  • Andrew Bissell. Strangers in strange lands: a hermeneutic inquiry into becoming a journalist, (Completed)
  • Ross Adamson. Documentary Encounters: Making Sense of Documentary Filmmaking in Higher Education, (Completed)
  • Alan Fox. Student Studio Pedagogy
  • Yunfei Li. Chinese girls playing console game: what they think and might gain


  • Children’s Public Service Media: what children understand by it and what it means to them (British Academy, 03 Dec 2023). Awarded
  • Coastal Communities, Coastal Stories (National Lottery Heritage Funding, 01 Aug 2023). Awarded

External Responsibilities

Internal Responsibilities

  • Member, Quality Assurance and Enhancement Group

Journal Reviewing/Refereeing

  • Celebrity Studies, Anonymous peer review, 01 Jan 2103
  • Nordicom Review, Anonymous peer review, 01 Jan 2020
  • Journal of Children and Media, Anonymous peer review, 01 Jan 2016

Public Engagement & Outreach Activities

  • Photography in Conversation: Future Stories (19 Mar 2022)
  • Knowing through Making: Exploratory Workshop for Educators and Researchers (14 Mar 2018)
  • Messy Methods: Creative Research at Play (08 Jul 2017)
  • The co-creation of unit assessments based on the principles of ‘backward design (10 Jun 2017)
  • Mess and Mayhem: Creative / Reflective Methods at Play


  • PhD in Children & Media (Bournemouth University, 2015)
  • PGCE in Postgraduate Certificate in Education Practice (2014)
  • MA in Producing Digital Film and Televsion (2009)
  • HND in Broadcast Communications (Ravensbourne College, 1996)


  • Fellow Higher Education Academy (Higher Education Academy, 2014)
  • Fellow Royal Society of Arts (Royal Society of Arts, 2013)


  • Higher Education Academy, Fellow (2014-),
  • MeCCSA (Media, Communication and Cultural Studies Association), Member (2011-),
  • British Association of Film, Television and Screen Studies (BAFTSS), Member,
  • European Communication Research and Education Association, Member,
  • International Society for the Scientific Study of Subjectivity, Member,
  • NAHEMI (National Association for Higher Education in the Moving Image), Member,
  • Royal Society of Arts, Fellow,
  • The Guild of Television Camera Professionals, Member,
  • The Media Education Association, Member,