Ashley Woodfall

Dr Ashley Woodfall

  • Senior Principal Academic
  • Weymouth House W211, Talbot Campus, Fern Barrow, Poole, BH12 5BB
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Biography

Ashley worked in the television industry for many years before joining the teaching and research community at Bournemouth University. He is a Fellow of the Royal Society of Arts and the Higher Education Academy and lectures in media production and theory. He holds an MA in producing film and television, a PGCE in educational practice and a PhD in children’s media industries and audiences, with a primary research focus on children and cross-platform media. He is Co-convenor of the Children’s Media Foundation (CMF) Academic Advisory Board and a member of the CMF’s Executive Group, as well as Co-Editor of the Children’s Media Yearbook. Ashley was a member of Andrew Bissell’s and Ross Adamson’s successful doctoral supervisory team and is currently supervising Yunfei Li, Alan Fox, Dee Hughes, Annie East and Aneta Postek’s doctoral research – and is keen to work with any future PhD researchers who may have an interest in children’s media/lived experience.

His learning and teaching activity spans undergraduate and postgraduate TV, Photography and Film production and theory...

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Favourites

  • Anna, H. et al., 2022. The Children’s Media Yearbook 2022. The Children's Media Foundation.
  • Woodfall, A. and Zezulkova, M., 2019. Children’s Culture. The International Encyclopedia of Media Literacy. Wiley.
  • Woodfall, A., Parry, B., Scott, F. and Cannon, M., 2019. Guest editorial: Young Children’s Engagements with Digital Media. Media Education Research Journal, 8 (2), 5-9.
  • Herrero-Diz, P., Ramos-Serrano, M. and Woodfall, A., 2019. Youth prosumers and character strengths. The Routledge Handbook of Positive Communication: Contributions of an Emerging Community of Research on Communication for Happiness and Social Change. 278-285.
  • Woodfall, A. and Zezulkova, M., 2017. What ‘children’ experience and ‘adults’ may overlook: phenomenological approaches to media practice, education and research. In: Lemish, D., Jordan, A. and Rideout, V., eds. Children, Adolescents, and Media: The Future of Research and Action. London & New York: Routledge.
  • Woodfall, A., Van Raalte, C., Wallis, R. and Dent, T., 2016. Is Higher Education unfit for purpose in the preparation of young people work in media industries? In: Media Education Summit 4-5 November 2016 Rome.
  • Berger, R. and Woodfall, A., 2016. Remediated Pedagogies? The Secret Life of Six Year Olds. In: Readman, M., ed. Teaching and Learning on Screen: Mediated Pedagogies. London: Palgrave MacMillan.
  • Woodfall, A. and Zezulkova, M., 2016. What ‘Children’ Experience and ‘Adults’ May Overlook: Phenomenological Approaches to Media Practice, Education and Research. Journal of Children and Media, 10 (1), 98-106.
  • Woodfall, 2015. The ‘Platform Agnostic’ Child? What Practice and Research Might be Missing. In: Comparing Children’s Media around the World: Policies, Texts and Audiences 4 September 2015 University of Westminster.
  • Woodfall, A., 2015. Do We Only Find What We Go Looking For? (Dialogic Phenomenological Research Approaches with Children). In: Festival of Learning 16 July 2015 Bournemouth University.
  • Woodfall, A., 2015. Is there such a thing as Children’s Television anyway? In: ‘The Story of Children's Television’ 6-7 July 2015 University of Warwick.
  • Woodfall, A. and Zezulkova, M., 2015. ‘Media is a Plural’ – What Children Might Know and Research May Seem to Forget. In: International Conference on Communication and Mass Media 11-15 May 2015 Athens, Greece.
  • Woodfall and Woodfall, A., 2015. Children's cross-platform media preferences: a sense of kindness and a want for learning? PhD Thesis. Bournemouth University, Faculty of Media and Communication.
  • Berger, R. and Woodfall, A., 2012. The Digital Utterance: A Crossmedia Approach to Media Education. In: Ibrus, I. and Scolari, C.A., eds. Crossmedia Innovations: Texts, Markets, Institutions. Frankfurt am Main: Peter Lang.
  • Woodfall, A., 2011. Born of Big Brother: celebrity, interactivity and the thinnest of screens. Celebrity Studies, 2 (2), 227-229.
  • Woodfall, A., 2011. Born of Big Brother: Celebrity, Interactivity and the Thinnest of Screens. Celebrity Studies, 2.

Journal Articles

Books

  • Anna, H. et al., 2022. The Children’s Media Yearbook 2022. The Children's Media Foundation.
  • Woodfall, A., Aktuna, Z., Clarke, C., Page, R., Player, N. and Sturrock, J., 2022. Future Stories. Feria Urbanism.

Chapters

  • Woodfall, A. and Zezulkova, M., 2019. Children’s Culture. The International Encyclopedia of Media Literacy. Wiley.
  • Herrero-Diz, P., Ramos-Serrano, M. and Woodfall, A., 2019. Youth prosumers and character strengths. The Routledge Handbook of Positive Communication: Contributions of an Emerging Community of Research on Communication for Happiness and Social Change. 278-285.
  • Woodfall, A. and Zezulkova, M., 2017. What ‘children’ experience and ‘adults’ may overlook: phenomenological approaches to media practice, education and research. In: Lemish, D., Jordan, A. and Rideout, V., eds. Children, Adolescents, and Media: The Future of Research and Action. London & New York: Routledge.
  • Berger, R. and Woodfall, A., 2016. Remediated Pedagogies? The Secret Life of Six Year Olds. In: Readman, M., ed. Teaching and Learning on Screen: Mediated Pedagogies. London: Palgrave MacMillan.
  • Berger, R. and Woodfall, A., 2012. The Digital Utterance: a cross-media approach to media education. In: Ibrus, I. and Scolari, C.A., eds. Crossmedia Innovations: Texts, Markets, Institutions, Education.. Oxford: Peter Lang., 111-125.
  • Berger, R. and Woodfall, A., 2012. The Digital Utterance: A Crossmedia Approach to Media Education. In: Ibrus, I. and Scolari, C.A., eds. Crossmedia Innovations: Texts, Markets, Institutions. Frankfurt am Main: Peter Lang.

Conferences

  • Woodfall, A., Van Raalte, C., Wallis, R. and Dent, T., 2016. Is Higher Education unfit for purpose in the preparation of young people work in media industries? In: Media Education Summit 4-5 November 2016 Rome.
  • Woodfall, 2015. The ‘Platform Agnostic’ Child? What Practice and Research Might be Missing. In: Comparing Children’s Media around the World: Policies, Texts and Audiences 4 September 2015 University of Westminster.
  • Woodfall, A., 2015. Do We Only Find What We Go Looking For? (Dialogic Phenomenological Research Approaches with Children). In: Festival of Learning 16 July 2015 Bournemouth University.
  • Woodfall, A., 2015. Is there such a thing as Children’s Television anyway? In: ‘The Story of Children's Television’ 6-7 July 2015 University of Warwick.
  • Woodfall, A. and Zezulkova, M., 2015. ‘Media is a Plural’ – What Children Might Know and Research May Seem to Forget. In: International Conference on Communication and Mass Media 11-15 May 2015 Athens, Greece.
  • Woodfall, 2012. It’s all Cross-platform to me - Children and their Media Worlds. In: MeCCSA PGN Conference 17-20 September 2012 Loughborough University.
  • Woodfall, A., 2012. The Dialogic Act and Learner’s Voice: A Dialogue. In: Fusion: Sharing Educational Enhancements 6 June 2012 Bournemouth University.

Theses

Exhibitions

Posters

  • Woodfall, A., 2011. Exploring Children’s ‘Needs’ in Cross-platform Media Environments: A Mixed Method Approach. In: Q Conference.

PhD Students

  • Ross Adamson. Documentary Encounters: Making Sense of Documentary Filmmaking in Higher Education, (Completed)
  • Andrew Bissell. Strangers in strange lands: a hermeneutic inquiry into becoming a journalist, (Completed)
  • Alan Fox. Student Studio Pedagogy
  • Yunfei Li. Chinese girls playing console game: what they think and might gain
  • Aneta Postek, 2024. The tensions between realism and the use of puppets (animatronics) in movie production in the era of Virtual Production., (In progress)
  • Annie East. Examining ways in which students relate to the risk assessment when working on independent projects, (In progress)
  • Dee Hughes. Exploring Team Based Learning as a pedagogic tool on a scriptwriting programme, (In progress)

External Responsibilities

Internal Responsibilities

  • Member, Quality Assurance and Enhancement Group

Journal Reviewing/Refereeing

  • Celebrity Studies, Anonymous peer review, 01 Jan 2103
  • Nordicom Review, Anonymous peer review, 01 Jan 2020
  • Journal of Children and Media, Anonymous peer review, 01 Jan 2016

Public Engagement & Outreach Activities

  • Photography in Conversation: Future Stories (19 Mar 2022)
  • Knowing through Making: Exploratory Workshop for Educators and Researchers (14 Mar 2018)
  • Messy Methods: Creative Research at Play (08 Jul 2017)
  • The co-creation of unit assessments based on the principles of ‘backward design (10 Jun 2017)
  • Mess and Mayhem: Creative / Reflective Methods at Play

Qualifications

  • PhD in Children & Media (Bournemouth University, 2015)
  • PGCE in Postgraduate Certificate in Education Practice (2014)
  • MA in Producing Digital Film and Televsion (2009)
  • HND in Broadcast Communications (Ravensbourne College, 1996)

Honours

  • Fellow Higher Education Academy (Higher Education Academy, 2014)
  • Fellow Royal Society of Arts (Royal Society of Arts, 2013)

Memberships

  • Higher Education Academy, Fellow (2014-),
  • MeCCSA (Media, Communication and Cultural Studies Association), Member (2011-), https://www.meccsa.org.uk/
  • British Association of Film, Television and Screen Studies (BAFTSS), Member, https://www.baftss.org/
  • European Communication Research and Education Association, Member,
  • International Society for the Scientific Study of Subjectivity, Member,
  • NAHEMI (National Association for Higher Education in the Moving Image), Member,
  • Royal Society of Arts, Fellow,
  • The Guild of Television Camera Professionals, Member,
  • The Media Education Association, Member,