Dr Bruce Braham

01202 965233
bbraham at bournemouth dot ac dot uk
http://orcid.org/0000-0002-0084-5359

Senior Lecturer
Dorset House D105, Talbot Campus, Fern Barrow, Poole, BH12 5BB

Biography

Biography

Having started in commercial business I have spent most of my life working either in or in association with the public sector. Most recently I have been a Board member of the Dorset Local Enterprise Partnership (LEP) where my portfolio was Tourism. My core business interest has been all aspects of the hospitality, tourism and motor sport industries, where my commercial background was based, and more recently that has transferred to my academic and industry relationships. Over the years I have had a place on the boards of several national and many local tourism and hospitality and health care organisations.

Even though I have been involved with politics I am an individual who has an open mind and enjoy the continued progress with technology, especially the Internet, in both commercial and domestic life. Indeed my liking for technology led to my hobby of motor sport in which I have been involved since the late 1960s. This fed into my research interests where for my PhD study I examined the difference in sponsorship approaches between F1 and MotoGP... I am constantly updating my motor sport knowledge as a Board member of the British Automobile Racing Club which runs the British Touring Car Championship as well as three circuits (Thruxton, Croft and Pembrey) and two speed hillclimbs (Gurston Down and Harewood).

Braham, B., 2021. F1: is the race now on for a new owner? The Conversation.
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Barker, A., Opazo-Breton, M., Thomson, E., Britton, J., Grant-Braham, B. and Murray, R.L., 2020. Quantifying alcohol audio-visual content in UK broadcasts of the 2018 Formula 1 Championship: A content analysis and population exposure. BMJ Open, 10 (8).
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Barker, A.B., Breton, M.O., Murray, R.L., Grant-Braham, B. and Britton, J., 2019. Exposure to smokescreen' marketing during the 2018 Formula 1 Championship. Tobacco Control, 28 (e2), E154-E155.
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Barker, A.B., Britton, J., Grant-Braham, B. and Murray, R.L., 2018. Alcohol audio-visual content in formula 1 television broadcasting. BMC Public Health, 18 (1).
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Murray, R., Breton, M.O., Britton, J., Cranwell, J. and Grant-Braham, B., 2018. Carlsberg alibi marketing in the UEFA euro 2016 football finals: Implications of Probably inappropriate alcohol advertising. BMC Public Health, 18 (1).
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Grant-Braham, B. and Britton, J., 2012. Motor racing, tobacco company sponsorship, barcodes and alibi marketing. Tobacco Control, 21 (6), 529-535.
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Grant-Braham, B. and Britton, J., 2011. Motor racing, tobacco company sponsorship, barcodes and alibi marketing. Tobacco Control, 1-7.
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Grant Braham, B., 2010. The Economic Impact of Tourism - motorsport's politically acceptable pot of gold! Circuits 2010, 1, 190-191.
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Grant-Braham, B., 2009. Swisscom offers smartphone WiFi service and mobile communication solution to hotels. Hospitality in Focus.
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Grant-Braham, B., 2009. How was it for your guests? Hospitality in Focus, 14 Sep.
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Grant-Braham, B., 2009. We're Racing Green: Environmental Motor Sport @ BU. Talbot magazine, 11.
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Grant-Braham, B., 2009. May I see your wine list? Oenophile event planners offer advice in online survey. Food and Drink Management, August.
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Grant-Braham, B., 2009. You cannot ignore mobile web browsing? Hospitality in Focus, June.
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Grant-Braham, B., 2009. Hotel guests encouraged to shoot their own trustworthy videos. Hospitality in Focus, March.
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Grant-Braham, B., 2009. The top 5 link building strategies for hospitality managers. Food and Drink Management, March.
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Grant-Braham, B., 2008. Crunch Time! Hospitality in Focus, 28 Nov.
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Grant-Braham, B., 2008. Middle Eastern hoteliers spend the most on information technology. Hospitality in Focus.
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Grant-Braham, B., 2008. Travelodge trials the UK's first high-tech PJs. Hospitality in Focus, 7 Febr.
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Grant-Braham, B., 2008. Hospitality IT Update. Hospitality in Focus, 12-13.
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Grant-Braham, B., 2008. New style Holiday Inn takes off from Heathrow. Food and Drink Management, April.
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Grant-Braham, B., 2007. Gleneagles streamlines with Newmarket. Hospitality in Focus, 7 Nove.
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Grant-Braham, B., 2007. Silver surfers become largest online group. Hospitality in Focus, 19 Jun.
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Grant-Braham, B., 2007. Hospitality under the MICROScope. Hospitality in Focus, April, 13-14.
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Grant-Braham, B., 2007. Technology, the hospitality customer and trends. Food and Drink Management, August, 2-7.
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Grant-Braham, B., 2007. Demand for online services is driven by customers worldwide. Food and Drink Management, May, 3-7.
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Grant-Braham, B., 2007. The Social Media and Travel Chatter. Hospitality in Focus, Septem.
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Grant-Braham, B., 2006. Twckenham Converts. Hospitality in Focus, 25 Nov.
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Grant-Braham, B., 2006. Surveys reveal top technology and green initiatives. Hospitality in Focus, 26 Jun.
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Grant-Braham, B., 2006. Identity theft hits the UK. Hospitality in Focus, March.
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Grant-Braham, B., 2005. Book hotels in real-time from your mobile. Hospitality in Focus, 25 Nov.
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Grant-Braham, B., 2005. Butlins cruises away from Hi-De-Hi! Hospitality in Focus, 15 Nov.
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Grant-Braham, B., 2005. Are we relevant to the digital natives? Food and Drink Management, 21 Jul.
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Grant-Braham, B., 2005. Chipotle is Webby best. Hospitality in Focus, 29 Jun.
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Grant-Braham, B., 2005. Practice your Mexican wave! Hospitality in Focus, 21 Mar.
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Grant-Braham, B., 2003. How will you cut up your expenditure cake? Hospitality in Focus, 8-9.
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Grant-Braham, B., 2003. The superhighway has bypassed our country lanes. Hospitality in Focus, 8-9.
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Grant-Braham, B., 2002. Permission based e-mail won't go pear shaped. Hospitality in Focus, 8-9.
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Grant-Braham, B., 2002. Plus ca change? Hospitality in Focus, 12.
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Grant-Braham, B., 2002. Hooray for Country House Hotels. Hospitality in Focus, 24-25.
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Braham, B., 2001. Size is Important. Croner Catering Magazine, 5-6.
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Braham, B., 2001. A Conference Companion in Davos. Croner Catering Magazine, 23-26.
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Braham, B., 2001. The Extended PC. Croner Catering Magazine, 11-14.
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Braham, B., 2001. i-Mode rides to the rescue of M-Commerce. Croner Catering Magazine, 15-19.
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Jones, M. and Grant-Braham, B., 2000. Winning Competitive Advantage in Relationship Marketing Through Formula One. International Journal of Customer Relationship Management, 3, 135-141.
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Grant-Braham, B. and Jones, S., 1999. Hotel Web Sites Mature. International Journal of Customer Relationship Management, 2, 163-170.
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Braham, B., 1999. Has the hospitality industry responded to the technological challenge? Croner Catering Magazine, 5-6.
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Braham, B., 1999. If only Sir Walter Raleigh and Sir Francis Drake could surf! - An examination of an innovative restaurateur's internet connection. Croner Catering Magazine, 11-14.
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Braham, B., 1999. Dining @ the e-restaurant. Croner Catering Magazine, 20-22.
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Grant-Braham, B., Carter, D. and Saker, J., 1998. The Contribution of Motor Racing Sponsorship to the Product Adoption Process. International Journal of Customer Relationship Management, 1, 152-165.
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Braham, B., 1997. Promoting your business with technology. Croner Catering Magazine, 19-21.
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Books

Grant-Braham, B., 2012. Motor racing at Thruxton in the 1970s. Dorchester: Veloce Publishing Limited.
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Grant-Braham, B., 2011. Motor racing at Thruxton in the 1980s. Dorchester, England: Veloce Publishing Limited.
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Grant-Braham, B., 1994. Lotus: A Formula One Team History. Marlborough, Wiltshire, UK: Crowood Press.
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Braham, B., 1993. Hotel Front Office. Thornes.
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Grant-Braham, B., 1992. Williams - The Story of a Racing Team. Sony Magazines Inc.
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Grant-Braham, B., 1990. Williams: The Story of a Racing Team. Swindon, Wiltshire, UK: Crowood Press.
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Braham, B., 1988. Computer Systems in the Hotel and Catering Industry. London: Cassell.
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Braham, B., 1985. Hotel Front Office. London: Hutchinson.
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Chapters

Grant-Braham, B., 1997. Formula 1, sponsorship and television: an historical perspective. In: Brown, B.J.H., ed. Explorations in motoring history: the proceedings of the First United Kingdom History of Motoring Conference, 12th October 1996. Oxford, UK: Oxbow Books, 81-108.
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Braham, B., 1986. The Complete Book of Pub Catering. In: Fuller, J., ed. The Complete Book of Pub Catering. Coulsdon, Surrey: Virtue & Company Ltd., 80-93.
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Conferences

Braham, B. and Buhalis, 2017. The impact of cognitive age on online travel purchase bahaviour: The UK Senior case. In: The Visitor Economy Strategies and Innovations 4-6 September 2017 Bournemouth University.
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Braham, B., 2015. The workings of safety advisory groups for two major international events. In: Whitfield, J. and Ubaldino, C., eds. Making Waves in Macao 7-9 September 2015 Institute for Tourism Studies, Macao. , 91-103 Macao, China: Institute of Tourism Studes, Macao, China.
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Grant-Braham, B., 2011. The economic impact of Rallye Sunseeker. In: The Second International Video Conference of Bournemouth University (UK) and Institute for Tourism Studies (Macao): 31 March 2011 Bournemouth University, England. Bournemouth University.
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Grant-Braham, B., 2009. Sports Tourism and Motorsports - an Exploration. In: Advances in Tourism Marketing Conference 6-9 September 2009 Bournemouth University, England.
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Grant-Braham, B., 2007. "How Bournemouth, Dorset and Poole are preparing for the world stage and how we can all benefit". In: Hospitality South Conference 6 March 2007 Bournemouth International Centre.
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Reports

Grant-Braham, B., 2010. The potential for a shared academic partnership between the Universities of Bournemouth and South Australia involving motorsport and specifically the Clipsal 500 Hallmark race meeting. Poole, England: Bournemouth University. Available from: http://www.bournemouth.ac.uk/cers/msrg.
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Boyce, P. and Grant-Braham, B., 2010. Economic impact study for Rallye Sunseeker 2009. Poole, England: Bournemouth University Motorsport Research Group.
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Grant-Braham, B., 2008. Information Technology (IT) Review for Hotel "X". Poole, England: Bournemouth University. Available from: http://www.bournemouth.ac.uk/.
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Grant-Braham, B. and Kilburn, D., 2006. Retail Strategy for Tidworth Community Area, Final Report, 2006. Poole, England: Bournemouth University.
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Alder, H., Boella, M., Braham, B., Harris, V., Thomas, R. and Royle, D., 1997. An Introduction to the European Hospitality Industry:an Open Learning Approach - English edition. London: Open Learning Foundation.
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Alder, H., Boella, M., Braham, B., Harris, V., Thomas, R. and Royle, D., 1997. Une introduction a l'industrie hoteliere europeene: une methode de formation continue (An Introduction to the European Hospitality Industry - an Open Learning Approach - French edition). London: The Open Learning Foundation.
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Braham, B., 1997. Eine Einfuhrung in die Europaische Gastebetreuungsindustrie: ein offenes lernkonzept. (An Introduction to the European Hospitality Industry - an Open Learning Approach - German edition). London: The Open Learning Foundation.
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Theses

Grant-Braham, B., 2009. An investigation into motorsport sponsorship: a comparative analysis of two and four wheeled sponsorship. PhD Thesis. Bournemouth University; School of Services Management.
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Public Engagement & Outreach Activities

Public Engagement & Outreach Activities

Vice Chair of British Automobile Racing Club (01 Dec 2022)
Sembcorp Bournemouth Water customer view Committee (01 Mar 2017-01 Sep 2021)
Safety Advisory Group Chair for Bournemouth International Wheels Festival (01 Jan 2014-01 Sep 2016)
Safety Advisory Group Chair - Bournemouth International Air Festival (01 Feb 2011-01 Sep 2017)

Qualifications
Memberships

Qualifications

PhD in An investigation into motorsport sponsorship (Bournemouth University, 2009)
PG Dip in Research Diploma (Bristol Polytechnic, 1990)
Cert Ed in Certificate in Education (University of London, 1979)
National Diploma in Hotel Keeping and Catering (Bournemouth College of Technology, 1972)

Memberships

Guild of Motoring Writers, Associate,
Institute of Hospitality, Fellow,
Royal Society of Medicine, Associate,

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