Bruce Braham

Dr Bruce Braham

  • Senior Lecturer
  • Dorset House D105, Talbot Campus, Fern Barrow, Poole, BH12 5BB
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Having started in commercial business I have spent most of my life working either in or in association with the public sector. Most recently I have been a Board member of the Dorset Local Enterprise Partnership (LEP) where my portfolio was Tourism. My core business interest has been all aspects of the hospitality, tourism and motor sport industries, where my commercial background was based, and more recently that has transferred to my academic and industry relationships. Over the years I have had a place on the boards of several national and many local tourism and hospitality and health care organisations.

Even though I have been involved with politics I am an individual who has an open mind and enjoy the continued progress with technology, especially the Internet, in both commercial and domestic life. Indeed my liking for technology led to my hobby of motor sport in which I have been involved since the late 1960s. This fed into my research interests where for my PhD study I examined the difference in sponsorship approaches between F1 and MotoGP...


Journal Articles



  • Grant-Braham, B., 1997. Formula 1, sponsorship and television: an historical perspective. In: Brown, B.J.H., ed. Explorations in motoring history: the proceedings of the First United Kingdom History of Motoring Conference, 12th October 1996. Oxford, UK: Oxbow Books, 81-108.
  • Braham, B., 1986. The Complete Book of Pub Catering. In: Fuller, J., ed. The Complete Book of Pub Catering. Coulsdon, Surrey: Virtue & Company Ltd., 80-93.


  • Braham, B. and Buhalis, 2017. The impact of cognitive age on online travel purchase bahaviour: The UK Senior case. In: The Visitor Economy Strategies and Innovations 4-6 September 2017 Bournemouth University.
  • Braham, B., 2015. The workings of safety advisory groups for two major international events. In: Whitfield, J. and Ubaldino, C., eds. Making Waves in Macao 7-9 September 2015 Institute for Tourism Studies, Macao. , 91-103 Macao, China: Institute of Tourism Studes, Macao, China.
  • Grant-Braham, B., 2011. The economic impact of Rallye Sunseeker. In: The Second International Video Conference of Bournemouth University (UK) and Institute for Tourism Studies (Macao): 31 March 2011 Bournemouth University, England. Bournemouth University.
  • Grant-Braham, B., 2009. Sports Tourism and Motorsports - an Exploration. In: Advances in Tourism Marketing Conference 6-9 September 2009 Bournemouth University, England.
  • Grant-Braham, B., 2007. "How Bournemouth, Dorset and Poole are preparing for the world stage and how we can all benefit". In: Hospitality South Conference 6 March 2007 Bournemouth International Centre.



Public Engagement & Outreach Activities

  • Vice Chair of British Automobile Racing Club (01 Dec 2022)
  • Sembcorp Bournemouth Water customer view Committee (01 Mar 2017-01 Sep 2021)
  • Safety Advisory Group Chair for Bournemouth International Wheels Festival (01 Jan 2014-01 Sep 2016)
  • Safety Advisory Group Chair - Bournemouth International Air Festival (01 Feb 2011-01 Sep 2017)


  • PhD in An investigation into motorsport sponsorship (Bournemouth University, 2009)
  • PG Dip in Research Diploma (Bristol Polytechnic, 1990)
  • Cert Ed in Certificate in Education (University of London, 1979)
  • National Diploma in Hotel Keeping and Catering (Bournemouth College of Technology, 1972)


  • Guild of Motoring Writers, Associate,
  • Institute of Hospitality, Fellow,
  • Royal Society of Medicine, Associate,