Professor John Fletcher
- 01202 968045
- jfletcher at bournemouth dot ac dot uk
- http://orcid.org/0000-0002-1493-9823
- Emeritus Professor
- Executive Business Centre EB605, Bournemouth University, 89 Holdenhurst Road, Bournemouth, BH8 8EB
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Biography
John is an internationally renowned economist, highly regarded for his pioneering work in tourism impact and development research. John was a member of the Office of the Vice Chancellor, in his role as Pro Vice Chancellor, responsible for the university's Research and Innovation. Following his retirement in 2023, he is now Emeritus Professor and still actively involved in research. He is the author of numerous articles and book chapters including being one of the founding co-authors of one of the leading textbooks, Tourism Principles & Practice, which ran to 6 editions. He was also the founding Editor in Chief of the International Journal of Tourism Research.
John is a Fellow of the Tourism Society and a Fellow of the International Academy for the Study of Tourism (IAST). Prior to BU, John was Head of Research and Postgraduate Programmes at the University of Surrey and Director of the Institute of Economic Research, Bangor University, where he undertook his Masters and PhD in Economics.
John’s research interests span tourism development, impacts, economic model building, terrorism and climate change. His specialist knowledge of small island economies has taken him all over the world to some of the remotest and exotic places on the planet. He has constructed economic impact models for Gibraltar since the 1980s to measure the effects of various changes to the Gibraltar economy, from the closure of the Naval Hospital, through the opening of the frontier with Spain, to the impact of Gibraltar on the economy of Andalusia, and his models have been used by the Government and Chamber of Commerce throughout the 90s, 2000s with the latest being constructed in 2015. He worked extensively for governments in the Caribbean, South Pacific, Indian Ocean and Mediterranean. His work has been endorsed by the World Tourism Organisation, the World Travel and Tourism Council, the World Bank, the EU, the United Nations Development Programme (UNDP) and the United States Agency for International Development (USAID). He’s also presented to the House of Commons Select Committee on the scope and accuracy of tourism statistics in the UK and provided keynote presentations to Westminster.
One of John’s proudest moments was creating the International Centre for Tourism & Hospitality Research in 1996, to help attract and nurture future generations of postgraduate researchers. He was also responsible for setting up BU’s Graduate School in 2002, now The Doctoral College, which offers training and support for PhD students across the University.
Journal Articles
- Morakabati, Y., Page, S.J., Fletcher, J., 2017. Emergency Management and Tourism Stakeholder Responses to Crises: A Global Survey. Journal of Travel Research, 56 (3), 299-316.
- Hazra, S., Fletcher, J., Wilkes, K., 2017. An evaluation of power relationships among stakeholders in the tourism industry networks of Agra, India. Current Issues in Tourism, 20 (3), 278-294.
- Morakabati, Y., Beavis, J., Fletcher, J., 2014. To cite this article: Yeganeh Morakabati, John Beavis & John Fletcher (2014) Planning for a Qatar Without Oil: Tourism and Economic Diversification, a Battle of Perceptions, Tourism Planning & Development, 11:4, 415-434, DOI: 10.1080/21568316.2014.884978 Planning for a Qatar without Oil: Tourism and Economic Diversification, a battle of perceptions. Tourism Planning & Development., 11 (4), 415-434.
- Morakabati, Y., Fletcher, J., Prideaux, B., 2012. Tourism development in a difficult environment: A study of consumer attitudes, travel risk perceptions and the termination of demand. Tourism Economics, 18 (5), 953-969.
- Morakabati, Y., Fletcher, J., 2010. A Study into the perception of tourists and academia towards tourism, travel-risk and terrorism. Tourism Management.
- Dickinson, J.E., Robbins, D.K., Fletcher, J., 2009. Representation of transport: A Rural Destination Analysis. Annals of Tourism Research, 36, 103-123.
- Fletcher, J., Morakabati, Y., 2008. Tourism Activity, Terrorism and Political Instability within the Commonwealth: The cases of Fiji and Kenya. International Journal of Tourism Research, 10, 537-556.
- Fletcher, J., Morakabati, Y., 2008. Tourism activity, terrorism and political instability within the Commonwealth: the cases of Fiji and Kenya. International Journal of Tourism Research, 10, 537-556.
- Ladkin, A., Fyall, A., Fletcher, J., Shipway, R., 2007. London Tourism: A `Post-Disaster' Marketing Response. Journal of Travel and Tourism Marketing, 23, 95-111.
- Webster, A., Fletcher, J., Hardwick, P., Morakabati, Y., 2007. Tourism and Empirical Applications of International Trade Theory: A Multi-Country Analysis. Tourism Economics, 13, 657-674.
- Webster, A., Fletcher, J., Hardwick, P., Morakabati, Y., 2007. Tourism and empirical applications of international trade theory: a multi-country analysis. Tourism Economics, 13, 657-674.
- Fletcher, J., Westlake, J., 2006. Globalisation. , 464-480.
- Aas, C., Ladkin, A., Fletcher, J., 2005. Stakeholder collaboration and heritage management. Annals of Tourism Research, 32, 28-48.
- Fayed, H., Fletcher, J., 2002. Report: Globalization of economic activity: Issues for tourism. Tourism Economics, 8 (2), 207-230.
- Fletcher, J., Lee, M., 2002. GATS and tourism. Tourism Analyst, 7, 125-137.
- Fayed, H.A.E.-K.S., Fletcher, J., 2002. Globalization and economic activity: issues for tourism. Tourism Economics, 8, 207-230.
- Teixeira, R., Fletcher, J., 2001. Tourism education: a comparative study of Brazil and United Kingdom. Tourism-Visao e Acao, 4, 9-27.
- Fletcher, J., Latham, J., 1997. Global tourism trends. Tourism Economics, 3 (1), 83-88.
- Fletcher, J., Latham, J., 1997. Databank: East Asia and the Pacific. Tourism Economics, 3 (2), 201-205.
- Fletcher, J., Latham, J., 1996. Databank: South Asia. Tourism Economics, 2 (3), 273-276.
- Fletcher, J., Snee, H., 1986. Input-Output and the Service Industries. Service Industries Journal, 2 (1), 51-79.
- Fletcher, J., Snee, H., 1985. The Need for Output Measurements in the Service Industries. Service Industries Journal, 5 (1), 73.
Books
- Fletcher, J., Fyall, A., Gilbert, D., Wanhill, S., 2018. 978-1-292-17235-4. Harlow: Pearson.
- Fyall, A., Jones, I., Shipway, R., Fletcher, J., Ladkin, A., 2009. Sport Tourism and Sustainability: Inter-relationships, Impacts and Issues. Clevedon, England: Channel View Publications.
- Cooper, C., Fletcher, J., Fyall, A., Gilbert, D., Wanhill, S., 2008. Tourism: Principles and Practice. Harlow: Financial Times Prentice Hall.
- Cooper, C., Fletcher, J., Fyall, A., Gilbert, D., Wanhill, S., 2005. Tourism Principles and Practice. Harlow, England: Pearson Education.
- Fletcher, J., Archer, B., 1990. Multiplier Analysis In Tourism. Universite de Droit, d' Economie et des Sciences.
Chapters
- Fletcher, J., Morakabati, Y., 2025. United Kingdom. Encyclopedia of Tourism. 1094-1096.
- Aas, C., Ladkin, A., Fletcher, J., 2017. Stakeholder collaboration and heritage management. Managing Heritage and Cultural Tourism Resources Critical Essays Volume One. 1-22.
- Fletcher, J., Morakabati, Y., 2016. United Kingdom. Encyclopedia of Tourism. 987-989.
- Spyriadis, T., Fletcher, J., Fyall, A., 2013. Destination Management Organisational Structures. Trends in European Tourism Planning and Organisation. 77-91.
- Petford, N., Fletcher, J., Morakabati, Y., 2010. On the economics and social typology of volcano tourism with special reference to Montserrat. In: Erfurt-Cooper, P., Cooper, M., eds. Volcano and Geothermal Tourism: Sustainable Geo-Resources for Leisure and Recreation. London: Earthscan, 85-93.
- Fyall, A., Fletcher, J., Spyriadis, T., 2009. Diversity, devolution and disorder: The management of tourism destinations. Advances in Tourism Destination Marketing Managing Networks. 15-26.
- Fyall, A., Fletcher, J., Spyriadis, T., 2009. Diversity, devolution and disorder: The management of tourism destinations. Advances in Tourism Destination Marketing Managing Networks. 15-26.
- Fyall, A., Fletcher, J., Spyriadis, A., 2009. Diversity, Devolution and Disorder: The Management of Destinations in England. In: Kozak, M., Gnoth, J., Andreu, L.L.A., eds. Advances in Tourism Destination Marketing: Managing Networks. London: Routledge, 15-26.
- Fletcher, J., 2009. Economics of international tourism. In: Jamal, T., Robinson, M., eds. The SAGE Handbook of Tourism Studies. London: SAGE Publications, 166-187.
- Robbins, D.K., Westlake, J., 2008. Transportation. In: Cooper, C., Fletcher, J., Fyall, A., Gilbert, D., Wanhill, S., eds. Tourism Principles & Practice. Harlow, England: Financial Times/ Prentice Hall, 404-437.
- Fyall, A., Wanhill, S., 2008. Destinations. In: Cooper, C., Fletcher, J., Fyall, A., Gilbert, D., Wanhill, S., eds. Tourism Principles and Practice. Harlow, England: Financial Times Prentice Hall, 474-504.
- Buhalis, D., 2008. Information Technology in Tourism. In: Cooper, C., Fletcher, J., Fyall, A., Gilbert, D., Wanhill, S., eds. Tourism: Principles and Practice. London: Pearson, 622-655.
- Amelung, B., Morakabati, Y., 2008. Tourism Under Crises. In: Cooper, C., Fletcher, J., Fyall, A., Gilbert, D., Wanhill, S., eds. Tourism Principles & Practice. Pearson Education, 278-302.
- Tosun, C., Fletcher, J., Fyall, A., 2006. Turkey: EU Membership Implications For Sustainable Tourism Development. In: Hall, D., Smith, M., Marciszewska, B., eds. Tourism in the New Europe: The Challenges and Opportunities of EU Enlargement. Wallingford, England: CABI Publishing, 270-287.
- Buhalis, D., 2005. Information Technology in Tourism. In: Cooper, C., Fletcher, J., Gilbert, D., Wanhill, S., eds. Tourism : Principles and Practice. 3rd ed.. Harlow, England: Financial Times Prentice Hall, 702-730.
- Fyall, A., Wanhill, S., 2005. Intermediaries. In: Cooper, C., Fletcher, J., Fyall, A., Gilbert, D., Wanhill, S., eds. Tourism: Principles and Practice. Harlow, England: Financial Times Prentice Hall, 420-459.
- Fyall, A., Wanhill, S., 2005. Attractions. In: Cooper, C., Fletcher, J., Fyall, A., Gilbert, D., Wanhill, S., eds. Tourism: Principles and Practice. Harlow, England: Financial Times Prentice Hall, 344-383.
- Robbins, D.K., Westlake, J., 2004. Transportation. In: Cooper, C., Fletcher, J., Fyall, A., Gilbert, D., Wanhill, S., eds. Tourism Principles and Practice (Third Edition). Harlow: Pearson, 460-500.
- Fletcher, J., Fyall, A., 2004. School vacation patterns and their impact on tourism. In: MacLellan, R., eds. Tourism: state of the art II: proceedings of a conference 27-30 June 2004, Glasgow. Glasgow: University of Strathclyde. Scottish Hotel School.
- Fletcher, J., 1977. Devolution and Local Government Finance. The Economics of Devolution, Proceedings of Section F,. the British Association for the Advancement of Science.
- Fletcher, J., Wanhill, S., 1976. Central Government Financial Assistance for the Sparsely Populated Counties of England and Wales. In: Larsen, S., eds. The Local Unit in a Wider Context. Institute of Social Science University of Tromso.
Conferences
- Fyall, A., Fletcher, J., Spyriadis, A., 2007. Diversity, Devolution and Disorder: The Management of Destinations in England. In: Advances in Tourism Marketing Conference, Destination and Event Marketing: Managing Networks 10/09/2007 Valencia, Spain.
- Fyall, A., Fletcher, J., Spyriadis, A., 2007. Evaluating the Organisational Structures of England’s DMOs: Conceptual Frameworks and Methodological Approach. In: ATLAS International Conference (Destinations Revisited: Perspectives on Developing and Managing Tourist Areas) 05/09/2007 Vianna do Castelo, Portugal.
- Ladkin, A., Fyall, A., Fletcher, J., Shipway, R., 2006. London Tourism: Devolution, Disaster and Diversification. In: CAUTHE 2006: Australian Tourism and Hospitality Research Conference 06/02/2006 Victoria University, Melbourne, Australia.
Reports
- Fletcher, J., Morakabati, Y., Blake, A., 2009. An economic impact study and analysis of the economies of Gibraltar and the Campo de Gibraltar. Gibraltar: Gibraltar Chamber of Commerce.
- Fletcher, J., 1985. The Place of Tourism in the Input-Output Models of National Economies. World Tourism Organisation.
External Responsibilities
- English Tourism Intelligence Partnership, Member and University Representative (2006-2011), http://www.visitengland.org/england-tourism-industry/etip/etip_news.aspx
- South West regional Development Agency, Member of the Panel of Economists (2004-2010)
Qualifications
- PhD in Economics (University of Wales, 1983)
- MA in Economics (University of Wales, 1976)
- BA (Hons) in Economics (University of Wales, 1975)
Memberships
- International Academy for the Study of Tourism, Fellow (1992-), http://www.polyu.edu.hk/htm/iast/
- The Tourism Society, Fellow (1986-), http://www.tourismsociety.org/
The data on this page was last updated at 22:00 on February 19, 2026.