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Dr Anastasios Theofilou

  • Principal Academic in Public Relations
  • Weymouth House W420, Talbot Campus, Fern Barrow, Poole, BH12 5BB
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Biography

Dr Anastasios Theofilou is a Principal Academic in Public Relations at the Faculty of Media and Communication, at Bournemouth University. He holds a BA in Political Science and Public Administration with a specialization in International Relations (National Kapodistrian University of Athens), MBA with a thesis in Crisis Management (National Technical University of Athens and Athens University of Economics and Business) and a PhD in Sponsorship as a Public Relations Strategy (Athens University of Economics and Business). Dr Theofilou is Chair of the International History of Public Relations History (IHPRC), reviewer for PR Review and Corporate Communication: An International Journal, editor of Routlege, Taylor & Francis Group entitled International History of Public Relations series, guest editor for PR Review and Corporate Communication: An International Journal. Due to his Public Relations expertise he has served as external examiner for University of Wolverhampton and Liverpool John Moores University, while still is Chief examiner for the Charted Institute for Public Relations (CIPR)...

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Research

Anastasios’ research lays at all aspects of Public Relations. He has conducted research on Sponsorship, Corporate Social Responsibility (CSR), Crisis Management and History of Public Relations. His most recent work the book he edited entitled “Women in PR history”, while he is currently working on his monograph on “Sponsorship as part of Public Relations” Anastasios welcomes applications from PhD students interested in the following area: Public Relations, Sponsorship, Corporate Communication, History of Public Relations, Crisis Management and Corporate Social Responsibility.

Journal Articles

Books

  • Theofilou, A., 2023. Unpacking Sponsorship: The “hidden” Public Relations perspective. Routlege, Taylor & Francis Group.
  • Theofilou, A., 2020. Women in PR History.
  • Theofilou, A., Grigore, G. and Stancu, A., 2016. Corporate Social Responsibility in the Post-Financial Crisis Era. CSR Conceptualisations and International Practices in Times of Uncertainty. UK: Palgrave Macmillan.
  • Watson, T., Theofilou, A. et al., 2015. Western European Perspectives on the Development of Public Relations: Other Voices. Basingstoke & New York: Palgrave Macmillan.

Chapters

  • Theofilou, A. and Watson, T., 2018. Historical Research and analysis. In: Coombs, T., Holladay, S. and Dodd, M., eds. The Handbook of Public Relations Theory and Methods. Wiley-Blackwell.
  • McQueen, D., 2016. Fear, loathing and shale gas. The introduction of fracking to the UK: a case study. In: Theofilou, A., Grigore, G. and Stancu, A., eds. Corporate Social Responsibility in the Post-Financial Crisis Era CSR Conceptualisations and International Practices in Times of Uncertainty. Palgrave Macmillan, 221-242.
  • Grigore, G., Molesworth, M. and Watkins, R., 2016. New Corporate Responsibilities in the Digital Economy. In: Theofilou, A. and Stancu, A., eds. Corporate Social Responsibility in the Post-Financial Crisis Era. UK: Palgrave Macmillan.
  • Grigore, G., Adi, A. and Theofilou, A., 2015. Digital reflections of pharmaceutical companies and their CSR communication strategies. In: Crowther, D., ed. Corporate Social Responsibility in the Digital Age. Emerald.
  • Theofilou, A. and Watson, T., 2014. Sceptical Employees as CSR Ambassadors in Times of Financial Uncertainty. In: Tench, R., Sun, W. and Jones, B., eds. Communicating Corporate Social Responsibility: Perspectives and Practice (Critical Studies on Corporate Responsibility, Governance and Sustainability. Emerald Group Publishing, 355-382.
  • Ventoura, Z., Grigoropoulou, I. and Theofilou, A., 2008. Differentiation in woman’s entrepreneurship. Special Issues on Entrepreneurship (in Greek). Athens: AUEB publications.
  • Theofilou, A. and Ventoura, Z., 2007. Woman Entrepreneurship. In: Vakola, M. and Apospori, E., eds. Women in Business Administration – Barriers, Myths and Anticipations (in Greek). Athens: Sideris publication.

Conferences

  • Grigore, G., Adi, A. and Theofilou, A., 2015. Digital reflections of pharmaceutical companies and their CSR communication strategies. Developments in Corporate Governance and Responsibility, 7, 221-239.
  • Ranscombe, E., Theofilou, A. and Grigore, G., 2014. Investigating consumer scepticism towards CSR in the pharmaceutical industry. In: 3rd International Conference on Social Responsibility, Ethics and Sustainable Business 9-10 October 2014 Blanquerna Universitat Ramon Llull, Barcelona.
  • Theofilou, A., Jackson, D. and Jenkins, R., 2014. Calculated indifference: Stakeholder perceptions of CSR in Higher Education. In: Annual ISCR Conference 8-10 October 2014 Barcelona.
  • Grigore, Theofilou, A. and Watson, T., 2014. Employees as CSR advocates: The role of scepticism. In: 17th International Public Relations Research Conference 5-9 March 2014 Miami, FL, USA.
  • Theofilou, A., Vassilikopoulou, A. and Lepetsos, A., 2011. Methodological Considerations in Crisis Management Research: Fictitious Scenarios vs. Real Crises. In: Gupta, A., ed. Cambridge Business & Economics Conference 2011 27-28 June 2011 Cambridge.
  • Theofilou, A., Vassilikopoulou, A. and Skourtis, E., 2011. Investigating of Consumer Emotions during Product-Harm Crises. In: Academy of Marketing 2011 5-7 July 2011 Liverpool.
  • Theofilou, A. and Jerofejeva, A., 2010. Measuring Levels of Skepticism Towards Corporate Social Responsibility (CSR) Activities. In: Corporate Responsibility Research Conference 2010 15-17 September 2010 Euromed Management School, Marseille, France.
  • Lepetsos, A., Theofilou, A. and Siomkos, G., 2010. Proposing a Crisis Portfolio for Telecommunications Companies. In: Academy of Marketing 2010 Conference 6-8 July 2010 Coventry University Business School, England.
  • Theofilou, A. and Vassilikopoulou, A., 2010. Unfolding a Product’s Ethical Bundle. In: Academy of Marketing 2010 Conference 6-8 July 2010 Coventry University Business School, England.
  • Ventura Neokosmidi, Z., Theofilou, A., Neokosmidis, I. and Theodorou, A., 2006. Effectiveness of Bank Sponsorship: The case of Greece. In: European Applied Business Conference 2006 Florence, Italy.

Scholarly Editions

Others

  • Theofilou, A. and Watson, T., 2031. Editor of International History of Public Relations series ( contracted).. Routlege, Taylor & Francis Group. Accepted.
  • Theofilou, A. and Kontopantelis, E., 2019. Premier League: how English football’s top flight favours fans of London clubs. The Conversation. Published online.

PhD Students

  • Natasha Tobin. A review of the practice and influence of financial public relations in the UK following the 2008 economic crisis
  • Md Yasin Al Fahad. Developing taxonomy of corporate social responsibility strategies and practices in UK creative media SMEs.

Grants

  • Ethical Stakeholder Engagement: Exploring the Relationship between Corporations and NGOs (The Arthur W. Page Center for Integrity in Public Communication - Penn State College of Communications, 01 Dec 2013). Awarded
  • Employees as CSR Ambassadors: The role of skepticism (The Arthur W. Page Center for Integrity in Public Communication - Penn State College of Communications, 01 Sep 2013). Awarded
  • European PR History Network – EPRHN (Bournemouth University - Fusion Investment Fund, 01 Feb 2013). Awarded
  • European PR History Network – EPRHN (Bournemouth University - Fusion Investment Fund, 01 Feb 2013). Awarded
  • Amilla: a national competition for PR students (Bournemouth University, 01 Jan 2012). Awarded
  • Effectiveness of PR and Sponsorship (Greek General Secretary for Research and Technology and EU, 01 Jan 2005). Awarded

External Responsibilities

  • Emerald, Corporate Communications: an International Journal, Editor Special Issue (2020-)

Journal Reviewing/Refereeing

  • Corporate Communications: an international journal, 01 Nov 2018
  • Public Relations Review, 01 Nov 2014

Qualifications

  • PG Certificate of Doctoral Supervision in Doctoral Supervision (Bournemouth University, 2012)
  • PGCE in Teaching in Higher Education (Bournemouth University, 2011)
  • PhD in Title of dissertation: "Measuring the effectivenes (Athens University of Economics & Business, Department of Business Administration, 2009)
  • MBA in Title of thesis: "Crisis Management" (National Technical University of Athens & Athens University of Economics & Business, 2002)
  • BA (Hons) in Public Administration & Political Science, Special (National Kapodistrian University of Athens, 2001)

Memberships

  • Charted Institute of Public Relations, Accredited (2015-),
  • European Public Relation Education and Research Association, Institutional membership (2013-),
  • Institute of Communication - Greece, Member (2013-),
  • The Higher Education Academy (HEA), UK, Fellow (2012-),
  • Academy of Marketing, Member (2010-2012),
  • Economic Chamber of Greece, Member,
  • Greek Chamber of Administration, Member,

Networks

  • European Public Relations Education and Research Association
  • International History of Public Relations