Debbie Sadd

Dr Debbie Sadd

  • Senior Principal Academic in Strategy and Leadership
  • Dorset House D171, Talbot Campus, Fern Barrow, Poole, BH12 5BB
UN SDGs:
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Biography

Debbie is a Senior Principal Academic in The Business School. She is also a Chartered Manager and Senior Fellow of The Higher Education Academy. She currently teaches Strategy and Leadership on both the undergraduate and postgraduate programmes. She also has undertaken guest lectures within other Management programmes both in the UK and overseas. Her current research interests include stakeholder management, systems thinking in decision making and legacy planning. Other activities include being part of the ESRC funded Sports Tourism initiative (STORMING) to undertake research into Sports Tourism opportunities and challenges, and the F.A.M.E. framework of event evaluation (HEIF Funded) and the FestiM project using social media to measure event reach. More recently she has been involved in commercial training for organisations in relation to improving their mobile marketing initiatives and is a regular contributor to both the BU Festival of Learning and the Festival of Enterprise. She has extensive leadership experience both within and outside the University and brings her own unique take on 21st leadership styles...

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Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person's work contributes towards the following SDGs:

Quality education

"Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all"

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Decent work and economic growth

"Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all"

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Sustainable cities and communities

"Make cities and human settlements inclusive, safe, resilient and sustainable"

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Responsible consumption and production

"Ensure sustainable consumption and production patterns"

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Journal Articles

Books

  • Getz, D. and Page, S.J., 2016. Event Studies: Theory, research and policy for planned events.

Chapters

  • Sadd, D., 2014. The Future is Virtual. In: Yeoman, I., Robertson, M., McMahon-Beattie, U., Backer, E. and Smith, K., eds. The Future of Events & Festivals. Routledge, 209-218.
  • Sadd, D., 2014. Protesting the Games. In: Girginov, V., ed. Handbook of the London 2012 Olympic and Paralympic Games: Volume Two: Celebrating the Games. Routledge, 227-238.
  • Sadd, D. and Gouthro, M., 2013. Event Management. In: Fletcher, J., Gilbert, D., Wanhill, S. and Fyall, A., eds. Tourism Principles and Practice. Pearson.
  • Sadd, D., 2013. Teaching social legacy management through a ‘stepped case-study’ approach. In: Atfield, R. and Kemp, P., eds. Enhancing Education for Sustainable Development in Business and Management, Hospitality, Leisure, Marketing, Tourism.. Higher Education Academy, UK.
  • Sadd, D., 2012. Sports events - do we need to set limits? In: Fyall, A. and Shipway, R., eds. International Sports Events - Impacts, experiences and identities. Abingdon, Oxon: Routledge, 84-97.
  • Sadd, D. and Jones, I., 2009. Long-term legacy implications for Olympic Games. In: Raj, R. and Musgrave, J., eds. Event Management and Sustainability. Wallingford, UK: CABI, 90-98.
  • Sadd, D., 2008. Weymouth's once in a lifetime opportunity. In: Ali-Knight, J., Robertson, M., Fyall, A. and Ladkin, A., eds. International Perspectives of Festivals and Events: Paradigms of Analysis. London: Elsevier, 21-40.
  • Sadd, D., 2008. Weymouth's once in a lifetime opportunity. In: Ali-Knight, J., Robertson, M., Fyall, A. and Ladkin, A., eds. International Perspectives of Festivals and Events: Paradigms of Analysis. London: Elsevier, 21-40.
  • Sadd, D. and Jackson, C., 2006. Plannning for Resort Regeneration: The role of the Olympic 2012 bid for Weymouth and Portland, Dorset. In: Robertson, M., ed. Sporting Events and Event Tourism: Impacts, Plans and Opportunites. University of Brighton, England: Leisure Studies Association, 43-64.

Conferences

  • Sadd, D., Fyall, A. and Wardrop K, 2016. FAME - a learning destination. In: 1st Tourism Educators of South Africa 21-23 September 2016 Radisson Hotel, Cape Town, South Africa.
  • Jackson, C., sadd, D., Hecquet, J., Marques, L., Robertson, M. and Gouthro, M., 2015. Creative approaches to learning. In: Creative Risk 15-16 July 2015 Falmouth University.
  • Sadd, D., 2013. London Stakeholder Games. In: Olympic Legacies and Impacts of Mega-Events on Cities 4-6 September 2013 University of East London.
  • Sadd, D., 2013. What is 'community?'. In: Crossing Spaces 24 April 2013 Bartlett School, University College London.
  • Sadd, D., Frew, M., Jackson, C. and Rihova, I., 2013. Event Management Education.Festival and Events practice, education, research, and professional development: Harnessing opportunities. In: Festive Future Straight Ahead IFEA Europe Annual Conference 2013 IFEA Europe 30 January-1 February 2013 Rotterdam.
  • Sadd, D. and Hopkins, D., 2011. Footprints in the Void: do students understand their 'digital footprint' in relation to their employability? In: Bournemouth University Education Enhancement Conference 2011 4 May 2011 Bournemouth University, Poole, England.
  • Sadd, D., 2010. The 3 R's of Olympic Legacy. In: Global Events Congress IV: Events and Festivals Research: State of the Art 14-16 July 2010 Leeds, England.
  • Sadd, D., 2009. London's Elusive Social Legacy. In: The London 2012 Olympic and Paralympic Games: Regional Implications and Strategies. 20 February 2009 Salomons Business Centre, Canterbury Christ Church University, Kent.
  • Sadd, D. and Jones, I., 2009. London 2012 - Will it be regeneration or renaissance in times of financial crisis? In: Australian Centre for Event Management 5th International Event Research Conference 6-9 July 2009 Gold Coast, Australia.
  • Sadd, D., 2009. The 3 R’S of Olympic Legacy; regeneration, renaissance, rejuvenation. In: London 2012 Legacy: Concepts, Methodologies and Practices 24 June 2009 Brunel University, London.
  • Sadd, D., 2009. Mega-Events, Community Stakeholders and Legacy: London 2012. In: 2nd Annual Postgraduate Researcher Conference 2 October 2009 Bournemouth University, England.
  • Sadd, D., 2008. Olympic Regeneration - Legacy what legacy? In: Olympic Week at University of Groningen, Netherlands 14-16 April 2008 Hanzehogeschool Groningen, Groningen, Netherlands.
  • Sadd, D. and Jones, I.M., 2008. Olympic Sponsorship Seminar given to Sports students during Olympic week at Groningen University, Holland, April 2008. In: Olympic Week at University of Groningen, Netherlands 14-16 April 2008 Hanzehogeschool Groningen, Groningen, Netherlands.
  • Sadd, D., Dickinson, J.E., Jones, I. and Wilkes, K., 2007. London 2012: Will it be Regeneration or Renaissance? In: ACEM 2007: Re-eventing the City: Events as Catalysts for Change 11-12 July 2007 Melbourne, Australia.
  • Sadd, D., Dickinson, J., Jones, I. and Wilkes, K., 2007. London 2012: Will it be Regeneration or Rejuvenation? In: ACEM 4th International Event Research Conference & 2nd International Event Education & Research Network Australasia 10-13 July 2007 Melbourne, Australia. Sydney: Australian Centre for Events Management.
  • Sadd, D., 2007. Teaching Olympic regeneration opportunities through a 'stepped case study' approach - The Poster. In: HLST 2007 Annual Conference ‘Our Olympic Goals’ 17-18 September 2007 Missenden Abbey Conference Centre, Bucks, England.
  • Sadd, D., 2006. Role of community participation in leisure and tourism planning. In: LSA 2006: Making Space: Leisure, Tourism and Renewal 11-13 July 2006 University of the West of England, Bristol, England.
  • Sadd, D., 2006. Will London 2012 Tourism Suffer Post July Terrorist Attacks? In: Cutting Edge Research In Tourism Conference 4-6 June 2006 University Of Surrey, England.
  • Sadd, D. and Jackson, C., 2005. Plannning for Resort Regeneration: The role of the Olympic 2012 bid for Weymouth and Portland, Dorset. In: LSA 2005: Leisure Studies Association 2005 Conference. Festivals and Events: Beyond Economic Impacts 6-8 July 2005 Napier University, Edinburgh.

Internet Publications

  • Sadd, D.. A study in mega-event volunteer motivation programming. Case study submitted to Case Studies in Sports Management. Human Kinetics.

Theses

PhD Students

  • Rutendo Musikavanhu, 2018. Fostering Community Support for Mega Events: A narrative inquiry of stories and experiences in the context of Cape Town, South Africa
  • Corinna Budnarowska, 2024. A narrative study of opinion leaders’ attitudes towards co-creation in the design process of prestige branded trainer purchases.
  • Gary Evans by publication

Profile of Teaching PG

  • Event Principles and Practice
  • Leadership essentials

Profile of Teaching UG

  • Marketing for Events, Strategy and Leadership
  • Organisational leadership
  • Strategy and Leadership

Invited Lectures

  • Footprints in the void, the perils of social media, Bournemouth University, 01 Nov 2016 more
  • Bournemouth University and its Olympic Legacies, Tokyo, Japan, 18 Dec 2015 more
  • Higher Education and the Olympics - Japan, Tokyo, Japan, 17 Dec 2015 more
  • Olympic Legacies, Bournemouth University, 01 Mar 2010 more

Grants

  • Volunteer Histories: A digital database and digital museum of Olympic volunteer journeys (FP7-­‐PEOPLE-­‐2013-­‐IEF, 01 Sep 2014). Completed
  • Sustainable Empowerment through Volunteering - Lessons from London 2012 (Leverhulme, 01 Aug 2014). Completed
  • Cultural Events Impact Monitor (BU Fusion Fund, 02 Sep 2013). Completed

External Responsibilities

Internal Responsibilities

Journal Reviewing/Refereeing

  • Event Management: an international journal, Anonymous peer review, 01 Mar 2016

Public Engagement & Outreach Activities

  • Help to Grow Management Programme (01 Sep 2021-31 Aug 2024)
  • Festival of Enterprise - Enterprise Den Dragon/advisor (18 Jul 2015)
  • Festival of Learning _- Social Media for the curious (13 Jul 2015)
  • Instigating Volunteer Programme for Bournemouth Tourism Festivals (01 Feb 2014)
  • 1) Social Media for the Terrified - a beginners guide to Social Media 2) Healthy Lifestyles not just for the young - use of Wii fit for seniors exercise and balance. 3) Cutting through event paperwork (01 Jun 2013)

Conference Presentations

  • 1st Tourism Educators of South Africa, FAME - a learning destination, 21 Sep 2016, Radisson Hotel, Cape Town, South Africa,
  • Association of Event Management Education (AEME) 2015 Forum, Creative Approaches to Teaching at Bournemouth University, 15 Jul 2015, Falmouth University, Falmouth
  • Crossing Spaces, What is 'community'?, 24 Apr 2013, Bartlett School, University College London
  • Festive Future Straight Ahead IFEA Europe Annual Conference 2013 IFEA Europe, Event Management Education.Festival and Events practice, education, research, and professional development: Harnessing opportunities, 30 Jan 2013, Rotterdam, Netherlands
  • Bournemouth University Education Enhancement Conference 2011, Footprints in the Void: do students understand their 'digital footprint' in relation to their employability?, 04 May 2011, Bournemouth University
  • Global Events Congress IV: Events and Festivals Research: State of the Art, The 3 R's of Olympic Legacy, 14 Jul 2010, Leeds, England
  • 2nd Annual Postgraduate Researcher Conference, Mega-Events, Community Stakeholders and Legacy: London 2012, 02 Oct 2009, Bournemouth University, England
  • London 2012 Legacy: Concepts, Methodologies and Practices, The 3 R’S of Olympic Legacy; regeneration, renaissance, rejuvenation, 24 Jun 2009, Brunel University, London
  • The London 2012 Olympic and Paralympic Games: Regional Implications and Strategies., London's Elusive Social Legacy, 20 Feb 2009, Salomons Business Centre, Canterbury Christ Church University
  • Olympic week at Groningen University, Holland, Olympic Sponsorship, 15 Apr 2008, Groningen University, Holland
  • Making Space: Leisure, Tourism and Renewal, Role of community participation in leisure and tourism planning, 11 Jun 2006, University of the West of England

Consultancy Activities

  • Contemporary Marketing, Seminar and workshops. Corinthia Hotels

Qualifications

  • Chartered Manager in Management (Chartered Management Institute, 2022)
  • PhD in Mega Events, Community Stakeholders London 2012 (Bournemouth University, 2012)
  • MSc in Tourism and Planning (Bournemouth University, 2004)

Honours

  • Doctor of Philosophy (Bournemouth University, 2012)
  • Olympic Torch Bearer (LOCOG, 2012)

Memberships

  • Chartered Management Institute, Fellow (2017-),
  • Higher Education Academy, Fellow (2012-),

Social Media Links

External Media and Press

Broadcast Interview

  • Olympic Legacies Facebook live feed, Discussion post Rio 2016 of major Olympic and Paralympic stories, Hobby, N, 06 Oct 2016