Daisy Fan

Dr Daisy Fan

  • Principal Academic In Tourism and Hospitality
  • Dorset House D122, Talbot Campus, Fern Barrow, Poole, BH12 5BB
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Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person's work contributes towards the following SDGs:

Good health and well-being

"Ensure healthy lives and promote well-being for all at all ages"

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Reduced inequalities

"Reduce inequality within and among countries"

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Sustainable cities and communities

"Make cities and human settlements inclusive, safe, resilient and sustainable"

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Responsible consumption and production

"Ensure sustainable consumption and production patterns"

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Journal Articles


  • Shang, K., Buhalis, D., Fan, D. and Augustyn, M., 2024. Customer-to-Customer Real-Time Value Co-creation in Tourism Live Streaming: A Live Streamer Perspective. In: Berezina, K., Nixon, L. and Tuomi, A., eds. Information and Communication Technologies in Tourism 2024. ENTER 2024. Springer Proceedings in Business and Economics.. Springer, 175-179.


  • Fan, X., Buhalis, D., Fragkaki, E. and Tsai, Y.-R., 2020. Achieving active ageing through value and value co-creation in leisure and tourism. In: Travel and Tourism Research Association International Conference 16-18 June 2020 Victoria, BC, Canada.
  • Lin, P.M.C., Fan, D.X.F., Zhang, H.Q. and Lau, C., 2019. Spend less and experience more: Understanding tourists’ social contact in the Airbnb context. International Journal of Hospitality Management, 83, 65-73.
  • Fan, X., Buhalis, D. and Fragkaki, E., 2019. Towards a Better Quality of Life: Value Co-Creation with the Active Elderly in Leisure Service. In: Leisure Studies Association Annual Conference 9-11 July 2019 Dundee, UK.
  • Fan, X., Liu, A., Wu, D. and Li, G., 2019. The impact of social contact on diaspora tourism – A mediating role of social identities. In: 2019 APacCHRIE & EuroCHRIE Joint Conference 22-25 May 2019 Hong Kong, SAR.
  • Fan, X., 2019. The Role of Social Contact between Perceived Cultural Distance and Travel Attitude. In: Travel and Tourism Research Association 2019 European Chapter Conference 8-10 April 2019 Bournemouth, UK.
  • Fan, X., Buhalis, D. and Lin, B., 2019. Online and Face-to-Face Social Contact and Tourists’ Destination Immersion. In: 26th annual ENTER2019 eTourism Conference 29 January-1 February 2019 Nicosia, Cyprus. e-Review of Tourism Research Texas A & M University.
  • Fan, D.X.F. and Liu, A., 2019. The effects of online and face-to-face experiential value co-creation on tourists' wellbeing. e-Review of Tourism Research, 17 (3), 385-393.
  • Hoang, M.L. and Fan, X., 2018. A Study of Onefinestay’s guest experience in comparison to high-end hotels: Evidence from Onefinestay’s blog analysis. In: 27th Council for Hospitality Management Education (CHME) Annual Research Conference 21-25 May 2018 Bournemouth University, UK.
  • Qiu, R., Fan, X. and Liu, A., 2017. Exploring the Booking Determinants of the Airbnb Properties: An Example of the Listings of London. In: Annual eTourism Conference (ENTER) 24-26 January 2018 Jönköping, Sweden. Information and Communication Technologies in Tourism 2018, 44-51 Springer.
  • Fan, X., Liu, A. and Qiu, R.T., 2017. The Impact of the Culture Distance on Tourism Demand--An Econometric Method from a Global Perspective. In: Advances in Tourism Marketing Conferences 2017 6-9 September 2017 Casablanca, Morocco.
  • Lau, C.K.H., Qiu, H.Q., Fan, X. and Milne, S., 2017. Exploring Chinese Tourists’ Constraints and Facilitators of Traveling to Pacific SIDS. In: 3rd Global Tourism and Hospitality Conference 5-7 June 2017 Hong Kong.
  • Lau, C., Qiu, H.Q., Milne, S., Fan, X. and Sun, M., 2017. Getting Ready for the Chinese Wave: Exploring the Tourism Social Sustainability in Pacific SIDS. In: The 27th Council for Australasian Tourism and Hospitality Education (CAUTHE) Annual Conference 7-10 February 2017 Dunedin, New Zealand.
  • Fan, X. and Qiu, H.Q., 2016. Exploring the Dimensionality of Tourist-Host Social Contact and the Typology of Tourists. In: The 21st Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism 7-9 January 2016 Philadelphia, PA, US.
  • Qiu, H.Q., Fan, X., Tse, T. and Lin, P.M.C., 2015. Scale Development for Social Sustainability of Tourism. In: The 2015 Annual ICHRIE Summer Conference 29-31 July 2015 Orlando, FL, US.
  • Qiu, H.Q., FAN, X. and Bai, B., 2015. Antecedents of Switching Behavior in the Hotel Industry. In: The 5th Advances in Hospitality and Tourism Marketing and Management Conference 18-21 June 2015 Beppu, Japan.
  • Fan, X. and Qiu, H.Q., 2014. Cultural Distance Research in Tourist Behavior - Review and Critique. In: The 11thNew Zealand Tourism and Hospitality Research Conference 9-12 December 2014 Hamilton, New Zealand.
  • Fan, X., 2014. Cultural Differences and Travel Experience - Evidence from Hong Kong Residents Traveling to Mainland China. In: The 12th APacCHRIE Conference 21-24 May 2014 Kuala Lumpur, Malaysia.
  • Fan, X. and Qiu, H.Q., 2014. An Exploratory Study of Demographic Influences on Cruisers’ Motivation and Intention. In: The 19th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism 3-5 January 2014 Houston, TX.
  • Fan, X. and Hsu, C.H.C., 2011. Relationship among Expectation, Motivation, and Intention of Chinese Cruise Travelers. In: 2011 17th Asia Pacific Tourism Association Conference 3-6 July 2011 Seoul, Korea.


  • Tomczyk, A., 2023. Personalisation through pricing co-creation: Customer’s willingness to pay and pricing strategies in the B2C context of hospitality. PhD Thesis. Bournemouth University, Bournemouth University Business School.

PhD Students

  • Bohan Liu, 2025. Chinese females’ meaning and intention of travel, (In progress)
  • Kaiti Shang, 2025. Live streamer travel behaviour, (In progress)
  • Yo Han Kim, 2026. Social capital and tourism gentrification, (In progress)
  • Turki Bakarim, 2027. Exploring the Impact of Perceived Destination Image on Tourists’ Intention to Visit Saudi Arabia, (In progress)
  • Arkadiusz Tomasz Tomczyk, 2023. Personalisation through co-creation, (Completed)


  • Inspiring and building capacity for sustainability research through hybrid cross-institutional student mobility events (British Council, 06 Nov 2023). Awarded
  • Comparing the operation mechanism, participants’ motivation and wellbeing between community based charities in the UK and China (British Academy, 01 Oct 2022). Completed
  • Establishing a wellbeing tracing system in community charity programme participation-Collaboration with Grounded Community (Charity Impact Fund, Bournemouth University, 01 Apr 2022). Awarded
  • Nature and Health Today and Tomorrow (ESRC Festival of Social Science 2021, 01 Nov 2021). Awarded
  • Promoting West African destinations through digital marketing: Market segmentation, social media optimization and beyond (Higher Education Innovation Fund-Research England, 13 May 2021). Awarded
  • Humanising digital tourism experience for senior tourists: Conceptualisation, diagnosis and progression (Bournemouth University-QR funding, 02 Mar 2021). Awarded
  • Stay or Move? Exploring Chinese senior empty-nesters’ social wellbeing (Bournemouth University-QR funding, 01 Jul 2019). Awarded
  • Towards a Better Quality of Life: Value Co-Creation in Leisure with the Active Elderly (British Academy, 01 Oct 2018). Awarded
  • Inclusive Innovation in Tourism for Enhanced Local Experience (British Council / Newton Fund Research Links Programme, 28 Aug 2018). Completed
  • Exploring the effects of online and offline social contact on tourists’ experience co-creation (Bournemouth University-Acorn Fund, 19 Jun 2018). Completed
  • Exploring tourists’ online social contact and travel experience (Bournemouth University-Early Career Research Funding, 01 Mar 2018). Completed

External Responsibilities

Public Engagement & Outreach Activities

  • Invited Speaker for the Public Policy Exchange Forum: "Tourism in the UK: Building for the Future and Supporting Further Growth " (26 Mar 2019)
  • Invited Speaker for "The Over 50s Holiday Market" hosted by Association of British Travel Agents (ABTA) (29 Nov 2018)
  • Keynote Speaker for Denkmal-International trade fair for heritage preservation, restoration and museum technology, Moscow, Russia 2019
  • Guest Lecturer for The Russian Presidential Academy of National Economy and Public Administration (RANEPA) , Moscow, Russia
  • Guest Lecture for City University Of Macau
  • Guest lecture for Nankai University, China


  • PhD in Tourism Management (The Hong Kong Polytechnic University, 2016)


  • Emerging Scholar of Distinction Award (International Academy for the Study of Tourism, 2023)
  • Thea Sinclair Award for Journal Article Excellence (Sage Publishing, Tourism Economics, 2020)
  • 2019 Outstanding Journal of Hospitality & Tourism Research Best Paper of the Year (International Council on Hotel, Restaurant and Institutional Education (ICHRIE), 2019)
  • You're Brilliant Teaching Award (Bournemouth University, 2018)


  • British Academy of Management, Member (2020-),
  • The Higher Education Academy, Senior Fellow (2020-),
  • Leisure Studies Association, Member (2019-),
  • The Higher Education Academy, Fellow (2018-),
  • Certified Hospitality Educator (CHE) American Hotel & Lodging Educational Institute, Member (2017-),
  • Council for Australasian Tourism and Hospitality Education (CAUTHE), Member (2017-),
  • International Society of Travel and Tourism Educators (ISTTE), Member (2016-),