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Julian McDougall is Professor in Media and Education, Head of the Centre for Excellence in Media Practice and Principal Fellow of the Higher Education Academy. He edits Media Practice and Education, runs the Professional Doctorate (Ed D) in Creative and Media Education at Bournemouth University and convenes the annual International Media Education Summit. He is external examiner for BA and Ed D programmes and a senior examiner for Media Studies A Level in the UK and is a grant reviewer for several international panels including the European Union. In the field of media education, he is the author of a range of over 100 books, articles, chapters and research reports and has provided numerous research projects for external funders, charities and non-profit organisations including the European Union, Arts and Humanities Research Council, Samsung, the United Kingdom Literacy Association and the US Embassy. He has given keynote speeches and joined invited expert panels on media education and media literacy in 17 countries...



Julian is the author / editor of a range of books, chapters, journal articles and reports in the fields of media, education and pedagogy, literacy, cultural theory and technology.

He was founding co-editor of the Media Education Research Journal and is currently editor of the Journal of Media Practice.

He has completed research and knowledge exchange projects for RCUK funding, charities and industry including AHRC, ESRC, the European Union and European Commission, Unesco, EPSRC, the Media Education Association, Sixteen Films, Media for Development, Samsung, the Football Association and the United Kingdom Literacy Association.

At Bournemouth, Julian is UoA Lead for Education for REF 2020.

He currently supervises doctoral research enquiry into media education, media literacies, new media practices and digital ethnography.

Journal Articles



  • McDougall, J., 2018. Madness in the Methods. In: Lambert, M., ed. Practical Research Methods in Education. Routledge.
  • McDougall, J., 2018. Media Literacy in England. In: Mihaildis, P. and Hobbs, R., eds. The International Encyclopedia of Media Literacy. Wiley-Blackwell.
  • McDougall, J., Türkoğlu, N. and Kanižaj, I., 2017. Training and capacity-building in media and information literacy. Public Policies in Media and Information Literacy in Europe: Cross-Country Comparisons. 130-158.
  • McDougall, J., 2016. Zizek at the Gogglebox. In: Readman, M., ed. Teaching and Learning on Screen: Mediated Pedagogies. London: Palgrave MacMIllan.
  • McDougall, J., 2016. (Negatively) Benefits street: The return of naked ideology. Popular Culture and the Austerity Myth: Hard Times Today. 102-119.
  • McDougall, J., 2016. Jolly Fucker: The Face of Farage. In: Bennett, P., ed. Popular Culture and the Austerity Myth: Hard Times Today. Routledge.
  • McDougall, J., 2016. (Negatively) Benefits Street. In: Bennett, P., ed. Popular Culture and the Austerity Myth: Hard Times Today. Routledge.
  • McDougall, J., 2016. How does Boy 17 Read a Game? In: Parry, B., Merchant, G. and Burnett, C., eds. Literacy, Media and Technology: Past Present and Future. London: Bloomsbury Press.
  • McDougall, J., 2015. ‘Mediapting’ and curation: Research informed pedagogy for (digital) media education praxis. In: Frechette, J. and Williams, R., eds. Media Education for a Digital Generation. New York: Routledge.
  • McDougall, J., 2013. Fables of reconstruction. Barthes' Mythologies Today: Readings of Contemporary Culture. 3-13.
  • McDougall, J. and Orr, S., 2013. Enquiry into Learning and teaching in Arts and Creative Practice. In: Cleaver, E., McLinden, M. and Lintern, M., eds. Teaching and Learning in Higher Education: Disciplinary Approaches to Research.. Sage.
  • McDougall, J., 2013. We are the resurrection: Media education after the media. In: Fraser, W. and Wardle, J., eds. Current Perspectives in Media Education. Palgrave MacMillan.
  • McDougall, J., 2013. Media Literacy: An Incomplete Project. Media Literacy Education in Action. Routledge.
  • McDougall, J. and Kendall, A., 2012. Telling stories out of school: young male gamers talk about literacies. In: Merchant, G., Davies, J., Marsh, J. and Gillen, J., eds. Virtual Literacies: interactive spaces for children and young people.. Routledge, 89-102.
  • McDougall, J. and Kendall, A., 2012. Different spaces, same old stories? On Being a Reader in the Richard and Judy Book Club. In: Cousins, H. and Ramone, J., eds. The Richard and Judy Book Club Reader. Ashgate.
  • Kendall, A. and McDougall, J., 2011. Different spaces, same old stories? On being a reader in the Richard & Judy book club. The Richard and Judy Book Club Reader: Popular Texts and the Practices of Reading. 59-74.
  • McDougall, J. and Trotman, D., 2011. Real Audience Pedagogy: Creative Learning and Digital Space. In: Sefton Green, J., Thomson, P., Jones, K. and Bresler, L., eds. The Routledge International Handbook of Creative Learning. London: Routledge, 273-282.
  • McDougall, J. and Trotman, D., 2009. Doing Theory on Education. In: Warr, S., ed. Education Studies: A Course Companion. Continuum.




  • McDougall, J., 2004. Subject Media: A Study in the Sociocultural Framing of Discourse. PhD Thesis. Birmingham University, School of Education.

PhD Students

  • Peter Westman, 2017. Digital Ethnography as a Transferable Pedagogic Tool
  • Anthony Avery. Creativity and Media Literacy
  • Neelam Parmer. The role of New Media Literacy Learning in Early Childhood Education
  • Marzena Hiles. Cohort cultures and the ‘student voice’ in creative and media subjects in UK Higher Education
  • Misti Savage. The home literacy practices of young multilingual children
  • Reshad Somauroo. Boys and Their Toys: Creating the Modern Multiplatform Property
  • Emma Walters. Beyond Subject Media: An Exploration of Transferable Skills as Codified Raw Ingredients for Labour Market Demands
  • Jo Royle. Journalism entrepreneurship and higher education
  • Damien Homer. The rhetoric of participation: An evaluation of the impact of learners’ voices initiatives in a College of Further Education
  • Pengpeng Hatch. International academic staff coping strategies in the UK teaching environment: investment, identity and subjectivity
  • Richard Sanders. Habitual Dispositions or Ideological Disjunctures in Digital Technology Decision-Making for MA Education Postgraduates? Finding the Discursive Conditions for Transformation
  • Michael McKinlay. TBC
  • Alexa Munn. Digital Technologies; a platform for learning and engagement?
  • Amy Binns. Factors contributing to cyberabuse in social media and outcomes for users and managers.
  • Monsak Chaiveeradech. TBC
  • Wayne O'Brien. Learning to Kill?
  • Kimberley McFarland. Exploring how educators can use experiential e-learning to teach entrepreneurial and business literacy to high school students
  • Giles Milner. Exploring the relationship between environment, interpretation and learning theory in Management Work Based Learning in the UK.
  • Jasem Alnasser. TBC

Profile of Teaching PG

  • MACME (all)
  • Ed D Creative and Media Education (all) - Programme Leader

Profile of Teaching UG

  • Media in Transition

Invited Lectures

  • Media Education for the 21st Century, Kings College, Christchurch, 11 Sep 2009 more
  • Media Studies 2.0: The Collapse and Rebirth of MS, British Film Institute, London, 07 Jun 2007 more
  • Media Literacy, 2007, Warwick University, 16 Nov 2007 more
  • Media Education After the Media, Ravensbourne University, London, 03 Sep 2011 more
  • Mediaptation: Learning from the Protest Camp, Salzburg Academy on Media and Global Change,, 18 Jul 2014 more
  • Media Literacy: The Incomplete Project, Fairfield University, Connecticut, 14 Mar 2014 more
  • Media Education Research Symposium, Ontario Canada (2013)
  • Teaching Media in the Digital Age, Salford University, 02 Nov 2012 more
  • Media Literacy and Teacher Training, UNESCO, Sorbonne, Paris, 20 Jun 2013 more
  • How does Student 9 Get Your Ethics?, Vaal University of Technology, Johannesburg, SA, 03 Sep 2015 more
  • Politics, Power and Meaning 'After the Media', RIBA, London, 10 Jun 2011 more
  • Teacher Training for MIL Across the European Union, National Library of Latvia, Riga, 28 Jun 2016 more
  • Media Literacy for Good Agency: If Jez We Could, Södertörn University, Stockholm, 14 Oct 2016 more
  • The Play's The Thing, St Luke's Community Centre, London, 08 Dec 2016 more
  • Media 2.0: What Difference Does it Make?, National Museum of Media, Bradford, 01 Feb 2008 more
  • Media Education Research, University of Leeds, 22 Mar 2017 more
  • Teaching After the Media, Ontario, Canada, 07 Mar 2013 more
  • Teaching, Gaming and Virtual Worlds, University of West England, 10 Feb 2012 more
  • Discussant: Researching Media Learning, Institute of Education, University of London, 09 Dec 2011 more
  • Teaching Talent TV, Abertay University, Dundee, 15 Jan 2011 more
  • Media Education, Themes and Challenges, Birmingham City University, 04 Sep 2010 more
  • What do we mean when we talk about media literacy?, University of Liepāja, Latvia, 07 Apr 2017 more
  • Media Literacy in Europe and the UK, UCL, 02 May 2017 more
  • Madness in the Methods, University of West England, 28 Jun 2017 more
  • Teaching, Learning & Assessment for Media Literacy, Lebanese American University, 15 Aug 2017 more
  • Media Meets Literacy: Concluding Speech, National Theatre, Sarajevo, 22 Sep 2017 more
  • Literacy + Digital = ??, Disruptive Media Learning Lab, Coventry University, 06 Sep 2017 more
  • But how is it not just practice?, University of Cork, 04 May 2018 more
  • The REF Mindset: Deconstructing the Process, Ulster University Belfast, 08 May 2018 more
  • Digital media, culture and education, UCL Knowledge Lab, London, 18 Apr 2018 more
  • Research-Led Teaching in Popular Music, Birmingham City University, 23 May 2018 more
  • The Digital Media Experience, Pomme D’or Hotel , Jersey, 22 Oct 2018 more
  • Teaching Media Literacy in Europe, The European Union, Brussels, 22 Nov 2018 more
  • The Uses of (Dynamic) Media Literacy, National Research University, Moscow, 09 Feb 2019 more
  • Use & abuses of modern media, Zagreb, Croatia, 04 Apr 2019 more
  • The uses of media literacy, Tbilsi, Georgia, 25 Jun 2019 more
  • Third space student partnership, Dundalk Institute of Technology, 23 May 2019 more
  • Fake News vs Media Studies, University of Sussex, Brighton, 05 Jul 2019 more


  • RefuTech for Refugee Youth Integration and Vocational Education (Arts and Humanities Research Council, 01 Jul 2019). Awarded
  • Media Literacy versus Fake News: Critical Thinking, Resilience and Civic Engagement (US Embassy, 01 Jan 2019). Awarded
  • Teaching media literacy in the age of disinformation: effective policies and practices in school education (European Comission NESET II, 10 Apr 2018). Awarded
  • Media Education and Subject Associations: Field Scan (Media Education Association, 13 Mar 2017). Awarded
  • Comrades and Curators: Bill Douglas Research Stipend (Bill Douglas Museum and Collection, 06 Mar 2017). Awarded
  • Media Literacy Survey (UK Expert) (European Audiovisual Observatory, Council of Europe, 03 Jun 2016). In Progress
  • Telling Tales of Engagment: Digital Literacy to Community Capability (Engineering and Physical Sciences Research Council, 01 Feb 2016). In Progress
  • From Digital Learning to Capability (Samsung, 01 Dec 2014). Awarded
  • Extending the Open Access Copyright User Portal (RCUK / University of Glasgow, 01 Sep 2013). Awarded
  • The Spirit of 13 (Media Education Association / BFI, 10 Jun 2013). Awarded
  • Digital Tranformations: Reading Games as Authorless Literature (AHRC, 04 Feb 2013). Awarded
  • Young Dads' TV: Impact Evaluation (Media for Development, 09 Sep 2012). Awarded
  • Higher Education Academy Network Seminar Series (Higher Education Academy, 02 Jan 2012). Completed
  • Social Documentary as a Transferable Pedagogic Tool (European Union, 11 Nov 2010). Awarded

External Responsibilities

  • Leeds Beckett University, External Examiner for PHD: Chris Clarkson (2018-2108)
  • Small Axe Film Festival, Tolpuddle Festival, Panel Judge (2018-),
  • Nottingham Trent University, External Examiner: Ed D programme (2018-2022)
  • European Science Foundation, Community of Experts (Peer Revieer) (2017-2020),
  • University College London, External Examiner (PHD): Julia Rodriguez (2017-)
  • European Commission, Evaluator: Marie Skłodowska-Curie Action (2016-)
  • University of Brighton, External Examiner: BA (Hons) Media Studies (2016-2019)
  • Bradford University, External Examiner (PHD): Franzi Florack (2016-2017)
  • United Kingdom Literacy Association, Special Interest Group Convenor: Media Literacies (2014-2016),
  • Media Practice and Education (formerly Journal of Media Practice) (Taylor and Francis), Editor (2014-),; Media Practice and Education
  • University of Bedfordshire, External Examiner: PHD thesis (Peter Dean) (2014-)
  • Institute of Education, External Examiner (PHD Thesis): Eirini Arnaouti (2014-2016)
  • Bath University, External Examiner: FD Creative Media (2012-2015)
  • OCR, Principal Examiner (2010-)
  • Media Education Research Journal (Auteur), Editor (2010-2016),; Media Education Research Journal
  • Glasgow University, External Examiner: PGDE Secondary (2009-2011)
  • University of Hull, External Examiner; Education, Culture, Society (2009-2012)

Internal Responsibilities

  • UoA Leader, REF Unit of Assessment 25 (Education)
  • Head of Centre, Centre for Excellence in Media Practice. <a href="" class="iconRight" target="blank"><i class="fa fa-external-link"></i></a>
  • Steering Group Member, Centre for Excellence in Learning. <a href="" class="iconRight" target="blank"><i class="fa fa-external-link"></i></a>

Public Engagement & Outreach Activities

  • Workshop sharing outcomes of AHRC Digital Transformations project
  • The Spirit of 14: Workshop on Media Literacy for Political / Civic Engagment
  • Screening of films made for the project and filmed discussion with film-makers, Ken Loach and stakeholders appearing in his 'Spirit of 45' film

Conference Presentations

  • Tolpuddle Radical Film Festival, Comrades and Curators, 13 Jul 2017, Tolpuddle
  • Educacion Mediatica Y Competencia Digital, Inauguration / Opening Remarks for Media Education Summit strand, 15 Jun 2017, Campus Maria Zambrano de Segovia, Universidad de Valladrolid
  • Educacion Mediatica Y Competencia Digital, Panel: Public Policies in Media and Information Literacy in Europe, 15 Jun 2017, Universidad de Valladolid, Segovia
  • Media Education Summit, Doing Text, 04 Nov 2016, John Cabot University, Rome
  • Media Education Summit, Digital Media, Education and Culture, 04 Nov 2016, John Cabot University, Rome
  • OCR Media conference, Postmodern Media: Blackstar v Everything Else, 18 Mar 2016, London
  • Media Education Summit 2015, Mediated Pedagogies (Roundtable), 20 Nov 2015, Emerson College, Boston, MA
  • Media Education Summit 2015, Slats, Slubb and Tablets, 20 Nov 2015, Emerson College, Boston, MA
  • Media Education Summit 2015, Co-creating Media Literacies in the Secondary Curriculum: travels in double-think., 20 Nov 2015, Emerson College, Boston, MA
  • Media Education Summit 2015, Media Literacy Education in the Digital Age, 20 Nov 2015, Emerson College, Boston, MA
  • Media Education Summit, Media Literacy, Education and (Civic) Capability: A Transferable Methodology, 20 Nov 2015, Goethe Institute, Prague
  • United Kingdom Literacy Association conference, Digital Media Literacy and Education: Production, Civic Engagement and Pedagogy., 03 Jul 2015, Nottingham University
  • Teachers' Academy, Towards a Mirror: the learning and the work in a partnership of equals., 06 May 2015, Tilburg, Netherlands
  • Barthes 100, Barthes Mythologies Today (Panel Convenor), 30 Mar 2015, Cardiff University
  • Society for Research into Higher Education, Curating Knowledge Exchange: Let us Mess About!, 10 Dec 2014, Celtic Manor, Newport
  • Media Education Association, Media Literacy, Education and Civic Capability: A Transferable Methodology, 28 Nov 2014, British Film Institute, London
  • Media Education Summit, Bring your bric a brac to the theory shack: porous ethnography, media literacy, civics .... and Ken Loach, 20 Nov 2014, Goethe Institute, Prague
  • Media Education Summit, Curating Media Learning: Towards a Porous Expertise, 05 Sep 2014, Sheffield Hallam University
  • Teaching and Learning in Higher Education Disciplinary Approaches to Educational Enquiry., Enquiry into Learning and Teaching in Art and Creative Practice., 06 Jun 2014, University of Birmingham
  • MECCSA, Panel Convenor: Pedagogic Research in Media and Cultural Studies: Future Priorities, 09 Jan 2014, Bournemouth University
  • MECCSA, Myth Today and Together: Theory Under Reconstruction, 09 Jan 2014, Bournemouth University
  • CeDARE research conference, Crazy Forays: Towards Porous Expertise / Doing Text After the Subject, 19 Jun 2013, University of Wolverhampton
  • OCR Media conference, Teaching Contemporary Media Issues, 15 Mar 2013, London
  • International Conference of Education, Research and Innovation, Digital Transformations: Reading Games as (Authorless) Literature, 14 Nov 2012, Madrid, Spain
  • Media Education Association: Media and Film Education Futures, Digital Transformations; Reading Games as (Authorless) Literature, 10 Nov 2012, British Film Institute, London
  • Lisboa Doc 2012: Lisbon Documentary Festival, Social Ethnographic Documentary as a Pedogogic Tool, 11 Oct 2012, Lisbon, Portugal
  • Media Education Summit, Digital Transformations: Reading Games as (Authorless) Literature, 07 Sep 2012, Bournemouth University
  • Media Education Summit, It's Hard Not to be a Teacher Sometimes: Double Ethnography and Social Documentary, 07 Sep 2012, Bournemouth University
  • Crossroads in Cultural Studies, Mythology Today and Together, 20 Jun 2012, Sorbonne Nouvelle, Paris
  • Brussels Film Festival, Social Ethnographic Documentary as a Pedagogic Tool, 12 Jun 2012, Brussels, Belgium
  • Discourse, Communication, Conversation, Mythology Today and Together, 15 Mar 2012, Loughborough University
  • OCR Media conference, Theorising the Online Age, 09 Mar 2012, London
  • Life Without Media, Teaching Media After the Media, 24 Jun 2011, Barcelona, Spain
  • OCR Media conference, Critical Perspectives in Media, 11 Mar 2011, London
  • Media Literacy Conference, After the Media, 11 Nov 2010, QE conference centre, Westminster
  • Media Education Summit, What we learned from our students about media 2.0, 03 Sep 2010, Birmingham City University
  • OCR Media conference, Media and Collective Identity, 12 Mar 2010, London
  • Big Issues in Immersive Worlds, Immersive Worlds: Realities of Virtual Experience, 10 Mar 2010, Coventry University
  • Learning and Making conference, Creative and Media Education - Theory and Practice, 09 Oct 2009, Homerton College, Cambridge
  • Media Education Summit, Wiring the Audience, 04 Sep 2009, Liverpool
  • United Kingdom Literacy Association, Telling Stories Out of School, 17 Jul 2009, London
  • OCR Media conference, Teaching Postmodern Media, 13 Mar 2009, London
  • Future and Reality of Gaming, Just Gaming: On Being Differently Literate, 09 Oct 2008, University of Vienna
  • Higher Education Academy ADM Subject Centre conference - The Challenge of New Media, Just Gaming - Our Future Students, 18 Sep 2008, University of West England
  • Media Education Summit, Ragged Trousered Wikinomics: Back to the Future for Media Education, 05 Sep 2008, Bournemouth University
  • National Conference on Obesity and Health, Could Videogames Help Reduce Childhood Obesity?, 12 Oct 2007, Manchester
  • Media 21: Media Education Wales annual conference, Videogames as postmodern media, 21 Sep 2007, Cardiff
  • Transforming Audiences, Videogames, Media Studies 2.0, Players, Students, 06 Sep 2007, University of Westminster
  • British Educational Studies Association, Despite Ourselves: between Spirit and Passing On., 08 Jun 2007, Bath Spa University
  • Fifth international eportfolio conference, Finding the conditions of possibility for enquiry based online learning, 11 May 2007, Maastricht
  • MECCSA, Medal of Honor: Threshold Text, 04 Jan 2007, Coventry University
  • Media 20: Media Education Wales conference, Concepts for Consoles: Are Computer Games Transgressive, 22 Sep 2006, Cardiff
  • International Conference on Imagination and Education, Computer Games Imagination, Learning, Discourse, 14 Sep 2006, Simon Fraser University
  • British Film Institute Media Teachers Conference, Teaching Narrative, 07 Jun 2006, National Film Theatre, London
  • British Education Studies Association, You'd Better Shape Up: Can Education Studies Speak Outside of Standards?, 17 Jun 2005, University College Chester
  • British Film Institute Media Teachers Conference, Theory, Practice and Subject Identity: A Discourse Analysis, 08 Jun 2005, National Film Theatre, London
  • British Film Institute Media Teachers' Conference, Children and Television: Supporting Student Research, 04 Jun 2003, National Film Theatre, London
  • British Film Institute Media Teachers' Conference, Men's Health and Consumerism, 06 Jun 2001, National Film Theatre, London
  • In the Picture conference, Teaching Audience Through 'My Name is Joe', 11 Feb 1999, Cornerhouse Cinema, Manchester
  • Media Education Wales conference, Teaching Popular Music, 12 Sep 1997, Cardiff

Consultancy Activities

  • Digital Literacy Training (COST action IS1401), Training (venue: Coventry University). EU / COST, Luis Pereira, 04 Sep 2017
  • Digital Media Literacy Academy of Beirut, Invited speaker / faculty (funded by hosts). Lebanese American University
  • Media practice research and REF, Consultancy. University of Ulster
  • Electronic Media UG programme, Programme development consultancy / reviewer. Saudi Electronic University


  • PHD in Education (Birmingham University, 2004)
  • PGCE in English and Communications (University of Leicester, 1994)
  • MA in Critical Theory (Nottingham University, 2002)
  • BA (Hons) in Communication Studies (Sheffield Polytechnic, 1990)


  • Principal Fellow of the Higher Education Academy (PFHEA) (Higher Education Academy, 2016)
  • Academic Book Award: Shortlisted (United Kingdom Literacy Association, 2018)
  • Literacy Research Award; Shortlisted (Wiley / UKLA, 2015)


  • Higher Education Academy, Principal Fellow (PFHEA) (2016-),
  • Media Education Association, Executive Committee Member (2009-2018),
  • Routledge / Taylor and Francis: Open Access Higher Education Advisory Group, Member (2015-),


  • United Kingdom Literacy Association: Media Literacies SIG Convenor
  • COST Action ISI401 Strengthening Europeans' Capabilities by Establishing the European Literacy Network (ELN)
  • Unesco Global Alliance for Media and Information Literacy

External Media and Press

Broadcast Interview

The data on this page was last updated at 04:08 on July 15, 2019.